Do you want to have the kind of customers that return to your store every now and then?
We know that you will totally adore the customers making a repetitive purchase from your store. In this competitive world, it’s tough to get loyal customers for your business, but it’s surely the dream of every seller to get at least a few of such customers.
Haven’t you perceived the fan following of the MI users, even when a series of Redmi phones had the issue of excessive heating? The key factor behind the inclination of mobile users towards the brand is cost-effective models and instant customer support.
When you address the issues in the meantime and improve support system along with offering products that customers find worthy of purchasing, you don’t have to seek for the customers. It’s surely not easy to win the trust of customers, but when you upkeep with the services and satisfy customers over time, you will be able to resolve this mystery.
What is a returning customer?
Any customer who made the purchase from your store, and returns again to place another order is considered as a returning customer. They may or may not be looking for the same product in the next conversion cycle.
How a returning customer differs from a repeat customer?
You may call any customer the “return customer” after the second time they make a buy, put in order to proceed with their subscription, or are certain benefiting deals. Such customers are classified as “repeat customers” if the conversion happens more than twice.
We are sharing the five different techniques to encourage the chances of getting return customers at your store:
Give them the reason to remember you
The sole purpose of your branding team is not only to sell your product and improve the awareness of your brand. But, it is to find the reasons that customers remember you as a brand for a longer time. “Brand recall” is a term that the branding team focuses on.
It’s an amazing way to build a connection between you and your customers. Do you remember the punch line of Parle-G that they have used in the physical where G implies Genius? At present, there are several hundreds and thousands of competitors of biscuits that are thriving the race, but the tagline made its impact that people still connect with Parle-G.
If you are a twitter user, we are sure that you came across the posts of Amul. With its tagline “Amul-The taste of India,” you will find in numerous social media where Amul’s graphics remind you of certain products and connect with the trends as well.
Such extraordinary and creative ideas of marketing posts, as well as product packaging like the one used by KinderJoy, are sometimes the reason behind purchasing the product. When you are building your recognition as a brand, there are minute things you need to care for.
Improvise the customer experience with fresh recommendations
Your customer made a purchase from your online store for the first time. Now, if you want the same customer to visit you again, you need to give them enough reasons to come back to you. By offering the post-deployment services and experience of using the product over time, you can make a connection with your customers. Based on the search history of your customer, recommend the best deals to your customer. You can also offer a discount of a certain percentage on the next deal, to make your customer return to your store. Such reasons can motivate your customers to purchase again from your shop.
Time to upgrade your customer care
Reliable customer service can be the primary reason to hold your customers. And, it can have an equally negative impact as well!
A single satisfied customer is as effective as four new customers for your business from the prospect of marketing. However, a single unsatisfied customer can be four times dreadful for your business.
When your business is online, customer reviews are also online. Whenever any customer orders your product online, they check an entire list of reviews mentioned below the product. So, you can foresee the long-term impact of a single negative review on your store.
By deploying the online chatbots and live chat tools, you can address the issues of your customers, round the clock, without letting them wait in a queue over the phone call.
You can ask your customers to follow you over the social media platforms and reach out there any time to get instant help. When your customers are shopping from across the border, you already know there is a gap between you and the customer. With active customer services, your goal is to bridge that gap and to offer a flawless experience to them, such that they can trust you for future purchases.
When you address their issues firmly in the meantime, you will experience an increment in your sales score.
Unite for a good deed
To foster your relationship with your customers, you need to connect with them. When you are doing good things to contribute to the community, you can ask them to share their share along with you. You can share such activities as events on the social platforms and let your customers connect you with you.
Effectively promote loyalty
Indeed, in some cases, it’s OK to influence individuals with rewards. Rewarding customers for their recurrent buys and effectively looking for their loyalty is adequate and sustains repeat customers. As per research by SumAll, customers who shop once have a 27% possibility of making a second buy, while somebody who has bought a fourth time has a 59% possibility of returning. Offers like “45% off on your second buy” help customers navigate back to your site.
You can design an efficient loyalty program to reward your customers on each of their purchases. As often used by credit card companies and several other businesses, loyalty programs are the best ways to maintain the count of orders in your store.
Offer purchasers the luxury of choice
In the times of Henry Ford, customers could order the Model-T Ford in any shading—as long as it was dark. Tragically for the present advertisers, they live in a wildly focused reality where each customer has a tremendous effect on how a long way ahead (or behind) you are of the challenge lashing out at your heels. The best brands perceive this and make products with particular varieties to suit various tastes. A Ray-Ban fan will never contact an Oakley, even though the two brands are possessed by Luxottica.
Even though you may will, in general, believe that keeping your products basic prompts expanded customer reliability, a Harvard Business Review study has found that brands that rearrange basic leadership for the customer by empowering them to gauge all options forged the most profound bonds with their customers.
For instance, all eCommerce players offer credit cards, bank cards, and PayPal as payment options. Be that as it may, to be extremely in front of the package, you need to help every single creative system as they’re being received. In case you’re an online retailer, you can be in the blessed organization of Expedia, Amazon, and Asos by permitting customers to pay with bitcoins. What’s more, if you have a physical store, you should join 200,000 different retailers who accept Apple Pay, scarcely a month after it propelled
Make extraordinary efforts to make customers feel distinctive
As indicated by the rule of correspondence, as depicted by Robert Cialdini in Principles of Influence, when a customer feels esteemed by a brand, she gives back in kind by demonstrating unique thought or dedication towards the brand.
It’s insufficient to make a sale to your customers. It’s likewise critical to leave them glad about the full buy understanding, at that point, the follow-up to the buy and in any event, during ensuing co-operations with the brand.
A “thank you” email after the first time buy shows the customer that you esteem the buy and anticipate seeing them once more. Customizing your showcasing correspondence is just about guaranteed, with 82% of customers expressing that they would purchase more from brands that customize the correspondence that they convey.
Go a step past the normal. Incorporate customized, manually written (if potential) notes in your bundles to give customers a genuine shock and that extra warm feeling in their stomachs.
Show your appreciation
Offer your thanks with something as basic as a heartfelt thank you while working together face to face (not only a “the pleasure is all mine” on the off chance that they thank you first). Take it above and beyond by sending a thank you note or an uncommon compensation for a referral. Building solid connections require significant investment, yet the result merits the vitality.
All things being equal
A brand can expect loyalty from its customers just when it can sincerely declare to place the customer first in each collaboration. It’s anything but difficult to trick a customer with the facade of sincerity once. If you need them to hold returning to you throughout the years, it’s a great opportunity to drop the demonstration and get genuine. Presently!
