Want to go get some lunch? There’s that new Thai place that opened a couple of months ago.
If you’re similar to us, your first thought was to reach for your smartphone or fire up a browser to check the Yelp reviews.
Online reviews matter to us, and they matter to our consumers. Nobody desire to spend money or valuable time on something that is going to result in an awful experience. Not when they might have the option to stop it.
In this post, we’re going to discuss customer reviews, in particular, what it is and why it’s important. Then, we’ll show you the best way to get product reviews on your website with 5 phenomenal tips you can put into action right now.
Let’s get started.
What is Customer review?
A customer review is a promotional tool rooted in our very human desire to belong. It includes things like testimonials and reviews, celebrity endorsements, and influencer marketing, among others.
In addition to the fact that we assume that we will become accepted members of a specific group if we have a particular item that they all have, yet the item becomes more attractive when people we respect have it.
Customer review helps facilitate the minds of consumers and persuades them that purchasing your product will solve their issues.
Sometimes it even happens unintentionally. Like the time Emma Watson was spotted wearing a scarf with Scottie dogs on it by Crumpet Cashmere.
Why Reviews are Vital for Social Proof
Basically, shoppers trust reviews. Hence, reviews are extraordinary for boosting conversion rates. In a survey conducted by Search Engine Land, they discover that more than 88% of consumers purchases from ecommerce sites with essentially positive reviews.
The author of the review additionally makes a difference. Reviews are written by a “power buyer,” “verified buyer,” or as the result of a free sample or giveaway carried more weight with customers than other reviews.
Quick Tip: You’re most likely going to need a review moderation system in place on your site to enable you to filter out the reviews that are unqualified, not helpful, or that simply don’t make sense for your product.
Ready to instill trust in your business, make important customer review and build your brand love? Here are 5 tips to help you go above and beyond with customer testimonials.
Put your reviews front and center
Consider placing a couple of reviews directly on your homepage. If you have reviews for explicit items, publish them on each product page. You can even include an entirely new page dedicated to housing great testimonials with a link in your top nav. Simply ensure you get them on your site such that works for your product.
Send Purchase Follow Up Emails
Post-purchase email requests for reviews have nearly an 8% response rate, which makes them the best approach to get reviews.
To get the best response, try to send your review request email seven days of the purchase to take advantage of those good feelings that shopping releases. Also, as per the research was done by Yotpo, you’re probably going to get your best response on Saturday, so remember that.
Use Incentives to Increase Customer Reviews
Discounts, Coupons, and other rewards are extraordinary ways to urge your customers to leave reviews. What’s more, incentives additionally have the bonus of encouraging repeat sales.
Loyalty programs are an ideal approach to track and distribute your incentives. If you have a loyalty program set up, you can incorporate points for reviews and sharing reviews on social media.
Contest entries are another extraordinary motivator that you can offer in exchange for a review.
Furthermore, don’t forget that social mentions can be quite cool rewards as well. Just don’t forget to tag the customer.
A quick aside: incentives are a great tool to increase customer reviews and a fine ecommerce marketing tactics overall, however, make sure that you’re not simply rewarding the positive reviews. We know, nobody needs negative reviews, however, we’ll discuss how to deal with them in a minute.
Make Reviews Count
We’ve just discussed incentives; people like getting something for giving something. Something that people get from Amazon for their reviews is recommendations. Amazon utilizes your reviews to later show you different products that you may like.
Basically, you’re reviewing things to help future you to discover more things to buy.
Pay Attention to Negative Reviews
You may think that the best thing you can do with negative reviews is to ignore them, yet it definitely isn’t. Here’s a decent process to follow for negative reviews:
- Advice the upset customer on how to contact you.
- Apologize.
- Clarify how you’ll make it right.
If you get everything solved and everyone’s glad, ask the customer to write a new review. If you’ve taken care of everything professionally and sympathetically you may have gained a lifelong customer from a formerly awful review.
That’s it! Now you have 5 incredible ways to get more product reviews on your e-commerce website and increase customer reviews.
Do you have your very own tips for improving and increasing customer testimonials? Share your thoughts, we’d love to hear about it!
