Get ready for a small game. The game can make you money since you play it with your shoppers.
If this gets a suspicious smile on your face, take a look at the portrait of a typical gamer:
- Generally, Gamers are 45% female, 55% male.
- The average age of the person who plays games is 35, and the average woman is 44.
- Gamers are probably have been college-educated than non-gamers.
- Gamers are more likely to utilize technology like smartphones and tablets.
Do you identify your target audience?
People of all ages and jobs glad to play games. This article explains how to add some spirit to your social media marketing to drive sales and clicks.
Active social media audiences can be separated into four psychological types:
You can define the psychological type of your audience by searching closer to your customer persona. Following are the list of every type and the activities that engage them the most.
The Curious
These are diligent learners and “A” students. They love to get new knowledge, solve complex issues, and expose the progress on their timeline.
Individuals like this type are unlikely to engage with free gifts and giveaways. The most ideal attraction for them is intellectual games. The curious would verify their answers 200 times before sharing with them. That offers us the clue to drawing them to your store.
Publish a small piece of content on your website (a set of lifehacks, an interview with the founders and staff, company’s history, a trends overview, reviews, and product test drives). On your social media, hint that the right answer for your contest activity can be set up in the content. Clicks guaranteed!
If your website is actually engaging, people of this psycho type won’t visit only one page but will also visit your product catalog. That’s why the name, the curious.
Following are some of the games and contests the curious can’t stop themselves to take part in.
- Blog Preview
- Try not to share all content on social media. Demonstrate your main point, and allow the curious to find out the rest on their own.
- Where to Buy/How to Order
- It’s viable to play with less exciting, however important content too. Ask your followers to count your POS, to create a route from somewhere in the city to your store, or to check all the possible alternatives for placing an order. This way, you not just attract an audience to your online store, but you additionally bring them a step closer to making a purchase.
- Speaking Numbers
- It’s probably that, since the launch of your business, you have stored many milestone trophies that you would definitely like to share with your customers.
- That might be the launch date, the frequency of cups of coffee you’ve had working on your new collection, etc. The more lively those statics are, the more alluring it’ll be for your shoppers to guess them.
- Place your numbers on an image. The task is to tie up the numbers and what stands for them. Make sure to have the answers on your website.
- Quiz
- Try not to be afraid to ask questions, however not only ask questions on your company history or product. Pay attention to related upcoming holidays, fields of knowledge, memes, events, — this will strengthen your activity and increase engagement.
The Experts
These guys simply know what they need and do not need extra proof that they are correct. They are resistant and reasonably defending their point of view. They accept new activities only if they’re interested and give an extra reason to… well, show off.
How to engage the specialist in the game? Only give them the chance to show their flawless taste or leave specialist feedback for your products. The experts are easily engaged in the process, however, there is a danger involved in it: they can become hostile if you doubt their skills.
Let’s see what games and contests can cheer them.
- Choose a Gift for Your Friend
- The experts are constantly cautious about picking something for their friends. It is they who can strikingly increase your time spent on-page metrics. Ask them to include the link to the comments and to mention a friend. Define the winner arbitrarily.
- Their friends will see your contest, as social media send notifications when somebody is mentioned. It’s probably that they will go to your store to pick a gift in return.
- Create a Look
- A participant makes a look at the items they previously bought in your store. Within this choice, ask subscribers to attach links to products and post it on their profile.
- Alternatively, you could ask them to create a look from the products they might want to have. In this case, you can guarantee the whole look like a prize to the winner.
- Leave a Review
- If you are sure of your product quality and can straightforwardly ask for customer reviews, then this tactic is for you. Try not to hesitate to ask your followers— propose leaving feedback on your website, drop surveys, and give away products for a test drive to the most dynamic subscribers. This draws in returning customers, and now and then, new customers.
Adventurers and Seekers
Adventurers encourage challenges, not outcomes. You can catch them with multi-level quizzes or simply addictive tasks.
How to encourage them? It’s sufficient to offer a couple of more points in the loyalty program or more chances to win. They don’t rely a lot on your prize fund.
- Find Differences
- Not just children love this game. Publish a standard picture to your social media and the larger version — to your website. Your followers get attracted and finish the game.
- Double Chances for the Target Action
- Additionally, the main contest terms, offer discounts or points for subscribing to your newsletter.
- Macro Look
- Post a fragment of your product on social media and recommend your followers to discover this product in your online store.
The Progressive
This group includes the most active users that are eager for new technologies. They can respond equally to an unusual ad, an unknown prize or new visuals. These individuals gather everything unusual and show their popularity to their audience.
They won’t involve in complicated games, however, they can support your mad ideas. They only need to try everything first. If you need to target these individuals, your company wants to be one step forward.
- Emoji Contests
- Ask followers to give more information about something utilizing emojis only.
- Video Creatives
- Video is the trend of the past and existing seasons. Even if you don’t have a videographer or designer, you can create it with a smartphone and application.
- Collecting Contacts
- If you need not only subscribers’ activity, but additionally their contact data, then one of the ways can be conducting polls or tests. It’s simple:
- Note down a questionnaire from the questions.
- Promise a bonus for filling out the questionnaire.
- Play out more worthy prizes among those who left the most complete contact data.
Whatever psycho-type the active nucleus of your group belongs to, keep in mind: it is impossible to give subscribers too much attention, however, it is easy to lose an important part of the audience due to absence. Play more and have fun!
