“Should I sell on Amazon or through my own online store?”.
This is the most common question asked by many online sellers. The answer? Both.
Today, many successful online sellers are trying hard to meet their shoppers wherever they shop online, and offering their products many chances to be seen, purchased and liked by more and more customers and what’s more to get started by adding Amazon.
Regardless of whether you’re just starting or you already have your own successful online store, here are four reasons why you should think about selling on Amazon.
People Try New Brands in Trusted Spaces
Trust is an important factor for online shoppers, and not only for the products they purchase but also the sellers they’re buying them from.
More savvy customers are generally able to tell the difference between the scams and the safe places to shop online, however, there are still many customers out there that will only purchase from sellers and online stores that they already know either from their own experience or that they can trust.
Selling on Amazon is an amazing way to bridge that gap between your lesser-known online store and these more hard-to-convince customers.
Customers that shop from Amazon don’t need to put their trust in the sellers, they trust in Amazon to protect the customer’s rights and to keep the bad sellers out when a seller does break their trust.
By selling on Amazon you can reach consumers that wouldn’t otherwise have felt sure to shop from you directly.
Customers Use Amazon Reviews as Social Proof
When a customer purchases a product from a retail store, they generally do so with so much surety that they’ve chosen the perfect product.
They buy from local stores, from people they meet face-to-face in stores they’ve most likely bought from before. They get to see the product before purchasing it and they know if it doesn’t work out they can return it in person.
Shopping online, however, is a leap of faith; customers are purchasing products from someone they’ll never meet, and buying a product they’ll never get to touch until it arrives. Not a lot of reviews or feedback, right?
Because of the added uncertainty, online shoppers want something to give them that same surety they would have when shopping from a physical store.
They want to know somebody has taken a risk on this product or seller before and that it paid off.
They can verify this by reading online customer reviews.
Amazon Sponsored Products have High Conversion Rates
If you’re already utilizing many paid channels to drive traffic to your online store, for example, Facebook or Google Ads, you might be amazed to learn that Amazon’s own PPC advertising platform Amazon Sponsored Products has been proven to have some of the amazing conversion rates for ecommerce of any ad platform.
With such a large share of ecommerce searches and sales increasing through Amazon and an advertising platform that has CPCs (cost per click) lower however conversion rates higher than industry averages, Amazon Sponsored Products as a marketing channel for new customer acquisition is the reason enough to think about selling your products on Amazon.
Get Started Easily with a 14-day Free Trial
Listing hundreds of products to a new sales channel can take so many hours, and maintaining multiple sales channels can be a tough, confusing task, however for Builderfly merchants, there is the simplest way to reach customers on marketplaces.
Builderfly Amazon integration connects your online store directly to Amazon and lets you automate the creation and management of new listings in bulk with ease:
- Connect your existing product catalog with Amazon
- Automate the creation of listings in bulk
- Receive Amazon orders directly through Builderfly
- Sync inventory, pricing, orders, and product details across all connected sales channels in real-time
It’s simple to get started with a User Guide and you get a 14-day free trial to check if it’s a good fit for your business.
Ready to start selling your Builderfly products on Amazon? We bet you are!
