With the rising number of fashion ecommerce players entering the market, the challenges for marketing the store and bringing in more sales are increasing day after day. Majority of the fashion ecommerce brands are extensively investing their time and money in marketing their business in order to stay ahead of the crowd. Digital marketing, if done rightly, has the power to boost your sales, improve brand image, gain more profits, and enhance your online presence. With the effectiveness and global reach, digital marketing lets your target audience find the products you sell online easily along with increasing the brand awareness and conversion rates. You might find thousands of ways of marketing a fashion ecommerce online. However, choosing the ones that suit your brand, no matter what could be a tedious task. Do not worry, we have done that part for you. In this blog, we have given not just one way, but some selected ways of marketing a fashion ecommerce that’ll really work for you!
What are the best ways for marketing a fashion ecommerce?
The widespread requirement for fashion in the market makes the fashion ecommerce a never-ending business. Similar to the food industry, the fashion industry is a crowded market with neck-to-neck competition increasing more and more. Here are a few selectively picked ways for you to market your fashion ecommerce store:
Create a Website
A website is the first thing someone searches when they hear about a brand. In a physical store, people can look and feel the products they purchase. However, when it comes to an online ecommerce store, they need to know everything about the products you sell and about your brand to know its credibility, quality, and authenticity. You can do all this through a single personal website for your fashion ecommerce. Your website must be all-inclusive of quality content and high definition product images along with the right choice of themes, templates, and designing.
Create a Mobile App
With people inclining more onto mobile usage as compared to a fashion ecommerce website, it has become more than essential to create a mobile presence for your fashion brand. Many leading ecommerce software such as Builderfly Ecommerce Platforms offer the option to create free mobile applications for both iOS and Android along with the website creation. By creating mobile apps, you give the option for your customers shop conveniently from around the globe using the phones they already use the most.
Build Easy Navigation
A fashion ecommerce stores undoubtedly have lots of products in house with countless categories and classifications. However, your customers should get what they require in lesser than a minute. If not, they’ll find better websites that do. This is when your store design comes handy. Not only the store design, the templates, themes, and product categories play an important role. Your online fashion store must be able to easily navigate a customer to their desired landing page. If you confuse them with a complex way to reach their destination, they will most likely press the back button and look for other options. For instance, if a man is looking for a branded red shirt of size 32, they should be able to get it under the categories for men’s fashion along with the options to filter and sort the results. Also, the search bar must be optimized to take jumble keywords and show the most relevant search results instantly.
Be Consistent Throughout
There are multiple marketing platforms out there in the market. If you have already invested in more than one platform, you must be sure that your brand is consistent throughout all the platforms. Not only the style and patterns of your fashion products but also the way you market it and the quality of the content and images you use. The most successful fashion ecommerce brands have been continuous and consistent throughout their marketing platforms.
Focus on Best Sellers
Every brand has a set of bestsellers that are loved the most by their customers. This is an obvious yet essential factor to consider when selling fashion products online. When you focus on your bestsellers, the scope of boosting your sales and revenue increases twice times. Although there are chances that as a fashion marketer, you hop onto newer trends that come up in the market, know that the best-sellers are always bringing you more sales. Newer trends may or may not bring you success, but the ones that are already selling high are a great backup for your fashion ecommerce.
Engage with your Public
Talking about a fashion brand, you must build a strong bond with your public in order to build brand credibility. You can do so by engaging with them regularly. Social Media platforms are a great way of engaging with people. Some of the prominent platforms to engage with your potential customers are Facebook, Google, Instagram, Gmail, etc. The most effective way to engage with your customers is by creating campaigns that help your customers connect with your brand. Another way is to promote using posts on social media platforms. For instance, on Instagram, using relevant hashtags to your products and posts can help you attract the right set of target customers.
Tell Your Brand Story
You can tell your brand story using your posts as well as product descriptions. However, be sure that you are doing it interestingly. The moment you make any storytelling boring, the chances of an increase in the bounce rate amplifies. Your products descriptions, especially, must be able to communicate with your target audience. The product descriptions have the power to enhance your products by giving more life to it. Also, you can consider displaying the user rates and reviews, Q&A section, and feedbacks of actual customers to instil the credibility of the products you are selling.
Let Customers Contact you easily
We have found many websites and online stores that ask the audience to complete many procedures in order to connect with them. Moreover, even after completing the procedure, they would be getting an automated reply or a computerized response. This usually pisses off the user and probably they’ll find a better place to invest their time. Due to this reason, it becomes essential that you provide your audience with an easy-to-connect option wherein your customers can contact you in any way they are comfortable with. Some of the most common modes of communication include live chats, feedback forms, emails, calls, and messages. Your website, mobile app, and wherever you have your presence, make sure that your customers can find a way to contact you in case of any requirement. If you are using multiple selling platforms including social media platforms, your contact details must be transparent.
Use Cookies
Have you seen a pop-up showing “We use cookies, please click on the ‘Accept’ button to proceed further” when visiting any random website? If yes, let us tell you; that is a way to provide a personalized experience to their visitors the next time you visit. As a fashion ecommerce owner, it is your time to make use of the cookies (Ah, not the one you ate lately!). Cookies help you get the data of the visitor that includes their search pattern, their interests, likes, dislikes, and requirements. You can use this information to show them relevant results to keep them interested in your store as well as the products you sell. Cookies can aid you in personalizing the shopping experiences of your target users significantly. The data is stored in the browser that lets a user start from where they left off. The most essential use of cookies is to understand customer behaviour and help you in providing them with a personalized shopping experience. However, you need to make sure that your customers know that your website is using cookies; just as you saw a popup in other websites, you must find a way to notify your customers the same.
Create a Style Guide
You might be offering many items to style based on the season, and trending fashion. However, not many may have your view of fashion. You can rightly educate your customers using your style guide. You can consider using experts to give the best style guide to your customers. You can provide multiple style guides based on the seasons, occasions, themes, holidays and the change in fashion trends. You can either set a separate section for your style guides or you can integrate them to your blogs. Incorporating style guides to your blogs can help you give a detailed guide to your customers as well as website visitors.
Value your Customers
When you make your customers feel valued, you bag in loyal customers for the long run. For instance, remember their birthdays and send them a personalized invitation with your special offers and discounts. You can even customize your emails based on your consumer’s interests, likes, dislikes, and the seasons. Make sure to highlight your new trending products and the latest offers you have in the house. Value your customers’ requirements, and you’ll create great brand recognition along with boosting your sales and conversion rates.
