No matter the efforts you have put in creating a stunning online ecommerce store if your store is not equipped with the right payment gateway, all those go in vain. The major factors determining the success rate of an ecommerce store is the rate of products sold to the customers and value of customer retention. In order to achieve these targets, the first step is to grab the attention of the website or online store visitors. Integrating the right payment gateway or multiple payment gateways is a powerful tool for achieving that goal by building brand value and ensuring the credibility of your business. To define, an ecommerce payment gateway is a type of ecommerce service that lets online sellers accept and fulfil secure online transactions via credit card, debit card, and other forms of online payments through an ecommerce website or store.
Today, online payments are omnipresent and ecommerce businesses especially are finding ways to deliver the best customer experience using such payment methods. Experts suggest a significant rise in boosting customer experience which is a leading source of sales with the right use of payment gateways. Therefore, integrating a payment gateway to an ecommerce website or store has become an indispensable part of the sales cycle for all ecommerce stores. Since the inception of the use of payment gateways in ecommerce stores, there has been lots of development in the payment gateways to make it more compatible. One such nation that actively participated in the development of online payment gateways in the US. In this article, we will be discussing a few of the best payment gateways for an ecommerce in the USA or the United States of America.
What is an Ecommerce Payment Gateway?
Before jumping off to the conclusion of the best ecommerce payment gateway in the USA, let us first know a few basics of a payment gateway. Although defined shortly, you must know what exactly an ecommerce payment gateway is. An ecommerce payment gateway is a software that enables the secure exchange of credit card or other payment information from a particular website to the payment network for the processing of an ecommerce payment. Later it facilitates the transfer of transaction details back to the website from the payment network. Although online transactions appear to be a seamless process on the surface, you must know that multiple processes are working simultaneously in the backend to process the transaction effectively.
How Does a Payment Gateway Works for Ecommerce?
The agenda behind integrating a payment gateway in an ecommerce platform is to facilitate a secure, seamless, and effective payment processing. Instead of simply passing on the payments, payment gateways help in approving the funds that are to be transferred to the seller for offering a secure and safe process for the buyer. Moreover, Payment Gateways follow the PCI Compliance Standards that are inclusive of many security measures in order to prevent online frauds. Following are the steps by which a payment gateway works for ecommerce:
- When a customer proceeds to place an order on an ecommerce website or store by filling up the payment credentials, the Payment Gateway starts with its process.
- The web browser aids in encoding the data from the ecommerce website to be sent to the online seller.
- The payment gateway then sends the transaction data to the payment processor of the acquiring bank of the seller.
- The payment processor sends the transaction data to the issuing bank of the mode of payment used.
- The issuing bank upon receiving the request decides to approve or disapprove.
- The payment processor forwards the approval to the payment gateway.
- Upon receiving the approval, the payment gateway forwards it to the ecommerce website to fulfil the payment.
- Once the online seller has fulfilled a transaction, the Clearing Transactions is activated.
- Lastly, the issuing bank permits the settlement with the seller’s bank.
What are the Best Payment Gateways for an Ecommerce in the USA?
When choosing the right payment gateways for your ecommerce business, you must ensure that it meets your business requirements, the market trends, and the customer requirements. Moreover, you can consider getting suggestions from the experts by going through their reviews and feedback for a particular payment gateway. However, we have our personal favourites for the best payment gateways for an ecommerce in the USA, they are:
Stripe
It is known to be one of the leading players in the payment gateways industry. They offer multiple payment gateways to accept payments, bill customers and set up an online marketplace. Various subscription plans automate the process for the users. It promises data security while maintaining the highest industry standards for a quick and easy payment procedure. If you integrate Stripe in your ecommerce store in the USA, you can ensure a boost in your ecommerce optimization and a wider reach to the global audience. Moreover, there is a feature wherein it offers loans to the users for a smooth experience for the users. Compared to all other gateways, it is known to function the best, irrespective of the location of the ecommerce store.
Authorize.Net
It is one of the most-sought ecommerce payment gateways. Authorize.Net accepts payments through Debit Cards, Credit Cards and Electronic Checks. It boasts that more than 4 lakh online sellers are using Authorize.Net to fulfil online transactions. A user has to pay an amount worth $49 for setting up the gateway and $29 for the monthly services of the payment gateway. Experts suggest that this is the best payment gateway for Magento-based online ecommerce stores and websites.
Braintree
It is a leading payment gateway that is financed by enthusiastic investors and venture capitalists. Currently, it tops the mobile payment gateway platforms. The code for this payment gateway can be set by the online sellers on the online selling website or store. It ensures a secure checkout experience for the customers. Therefore, it has become one of the ideal payment gateways for ecommerce in the USA to proficiently process the payments and enhance the order management for their ecommerce website.
PayPal
It is a payment gateway that is among the few ones offering services across the globe. It is considered to be amongst the most popular payment gateways in the USA. The unique marketing factor of this payment gateway is the 180-days refund policy offered by the gateway. Some other extensive features of the gateway include speedy sign-up procedure, ease of transaction, and guaranteed safety. It is a free payment gateway for the buyers and it accepts both, Debit Cards, and Credit Cards. Moreover, they charge no transaction fee, gateway fee, or any kind of monthly charges.
PaySimple
This payment gateway accepts payments from all major Credit Cards, electronic checks while supporting mobile transactions. Due to these facilities, it can be rightly termed as the new-gen payment gateway for ecommerce websites which is a boon for online sellers in the USA. The basic subscription plan in PaySimple starts from $49.95 every month. It is suggested by experts that this payment gateway can be a perfect fit for Small and Medium-Sized Businesses.
Amazon Pay
The most familiar name in the list, right? Well, indeed it secured a space in the leading payment gateways. All the Amazon users can use their account to make payments without the need to leave their shopping window. Amazon is known as an ecommerce giant without any say. Therefore, integrating this payment gateway can enhance the chances of more transactions with low rates of abandoned carts. Amazon Pay is inclusive of some extensive features such as customer verification and fraud detection which can be extremely useful for your ecommerce website.
BluePay Processing LLC
BluePay is a renowned payment gateway since 2002. It accepts payments through Credit Cards and electronic checks with a monthly charge of just $15. In such an affordable price range, BluePay ensures to provide the highest data security in the entire payment gateway industry. According to the ecommerce giants, this payment gateway has worked well for boosting their sales.
What are the Factors to Consider while choosing a Payment Gateway for Ecommerce in the USA?
There are a few factors that might ease the process of choosing a suitable payment gateway for your ecommerce in the USA, they are:
- Define your budget and check the transaction charges and other charges that could be incurred and pick the one that fits your budget.
- Pick a payment gateway that supports multiple currencies, especially if you are looking forward to expanding your business globally.
- Avoid the payment gateways that ask you to sign up to avoid any hassles.
- Check whether the payment gateway requires unnecessary data to be filled by your customers.
- Make sure to check the terms and conditions of the payment gateway to know the kind of products that can be sold.
- Check whether the payment gateway is accepting Debit Card, Credit Card, electronic checks and other required payment modes.
These were a few payment methods we found the best for an ecommerce in the USA. There is no one best that fits all ecommerce businesses. Eventually, it’s you who decides what works the best for you. However, check these payment gateways and choose the one that is right for your business.
