The E-commerce product page is the screen where all the information of the product is mentioned together with a facility to add into the cart for purchase. The retailers look to offer the highest ever user experience to the page visitors for better conversion. This is the page where shoppers make decisions to buy right now or would like to explore more. The business owners have this fraction of time to impress the buyers all the way and make the purchase. This is the reason sellers don’t want to leave any stone unturned and still keep hustling.
Following are mandatory on a product page of an e-commerce website:
1. Product Images
Product images on an e-commerce website are meant to present the best possible idea of the products. Visitors of the website understand and judge the product with a visualization of product images. The images used to portray products should be of high resolution and at the same time, it should load faster. If a seller finds unable to click a good quality image then professional photographers are used. After optimizing the product images, use the proper alt attribute in the img tag. This alt attribute depicts an alternative text for the image. Eye-catchy product images have a good role in e-commerce conversions.
2. Product Heading & Description
The product heading or title must contain the product name so that visitors can recognize the product by reading the title text itself. Similarly, the description part should all possible vital features of the product a user might require to know before making a purchase. It is an important and tricky part of the page. Overall, the user should experience well and should find everything related to the product. The product search in your e-commerce portal or search engines uses the information mentioned on the page while deciding the search result.
3. Product Pricing
The pricing of the products to sell must be mentioned on the e-commerce page. The retailers should always keep the quality to price ratio of the products high. If necessary, provide a currency converter on the page near the pricing section. The page visitors can calculate the product price in their favorite currency. This might help the international visitors of the page to make a quicker decision of a purchase. There is a concept of dynamic pricing of products in modern days. Retailers must be aware of it and should know how to use it for a better result.
4. Product Reviews
The historical data reveals users to purchase products that have good reviews overall. It helps a user to take an instant decision on an online purchase. The ideal e-commerce product page should have a review section where a customer can give feedback on the product. This section should be controlled by the website administrator to prevent spam and fake reviews. Sometimes, competitors try to play the spoilsport by generating fake negative reviews. The site owners must be aware of these gimmicks to prevent themselves from fake reviews. If a customer has purchased and using the product already, must follow for a review. If possible, ask for video reviews from the customers and use those on the product page to multiply the conversions.
5. Shopping Cart
The product pages should have a facility to choose the product for purchase. This is possible with the integration of a shopping cart to the e-commerce page. With the shopping cart, integrated users can add the product to the cart and keep browsing the site for more products. This is the dynamic part of the product page. Users can select the number of the product, the pricing gets calculated accordingly and displayed there. Though later it can be altered also at the time of checkout for payment.
Conclusion
As better the user experience of the product page, the better the e-commerce conversions are promised by the page. Basically, it should be eye-pleasing with actionable items intact to the page. If necessary A/B testing can be applied to experiment with what works better for higher conversion. Builderfly e-commerce web builder offers product pages for your online store with a higher UX. Take the leverage and explore the online platform for more. Builderfly is dedicated to your e-commerce business growth.
