Are you reaping the best results from your ecommerce store? Until and unless every visitor visiting your ecommerce store is making a purchase, you have a scope of improvements. Today’s ecommerce market is saturated with ‘n’ number of online stores and websites of all kinds. To survive this challenging situation, the only way is to provide outstanding customer experience and for that, you need a perfectly optimized ecommerce store.
Starting an ecommerce store could be a challenging procedure including phases such as zero sales, minimal web traffic, and so on. In such conditions, it is always the best to seek help from the experts. The majority of the people look up to Google, when they wish to purchase anything online, and usually, they do not have the time as well as patience to scroll beyond the 1st or the 2nd page. Therefore, if you are not showing up on the most obvious search results’ page, your potential customers are probably not even aware of your existence – unless they visit your website.
Do you wish to get your business in the first two pages of Google’s Search Engine Results Page? If yes, you need to optimize your ecommerce store/website so as to get highly ranked by Google. This step can benefit you with more and more organic traffic for your store. Do you know the perfect recipe to optimize your ecommerce store? Well, in this blog, we will be highlighting some best practices to optimize your ecommerce store. So, hang on, keep reading, and start earning!
Best Practices to Optimize Ecommerce Store
Ecommerce optimization is not an arduous job as it may seem. If you know where to learn from and then make a few tweaks, you can easily boost your sales by even 50%. Glad that you are at the right place to learn the best practices to optimize your ecommerce store. The Builderfly expert team has curated the best of the best practices for you to practice the right optimization steps. Following are the selectively picked optimization tips from the experts:
Design a remarkable index page
The index page or the homepage is your chance to impress your potential customers in a fraction of seconds or a few minutes. Within this time, you have you convince your potential customers that this is the best solution for them that can satisfy their ecommerce requirements. A remarkable index page with impressive designing and powerful usability can do wonders for your store to boost the conversion rates as well as sales. Our experts suggest that you conduct an A/B testing for the design of your index page to check what works the best for your audience. In a nutshell, you have to make sure that your index page is inclusive of all the elements that can potentially intrigue your customers, right at their first visit to your ecommerce store.
Practice personalization
For the past few years, personalization and ecommerce are going hand in hand. Personalization is a way to deliver your potential customers and site visitors with relevant and personalized content, offers, and recommendations. It can be done easily using the customer data already collected as well as the analytics of the customers including the who’s, what’s and where’s of the customers. Studies show that about 15% of profits are grown by good personalization. Your content must be relevant to the searches of your customers. Trust us, customers hate getting irrelevant content. You can also consider highlighting relevant products and recommendations. Some other tips given by our expert team is to go smart with the personalization and adjust site navigation based on the visitors’ interests. Also, you can do personalized marketing, personalize the discounts based on categories, and use the customer location to personalize the services.
Optimize your keywords
If you are looking for generating organic traffic for your ecommerce store, you must use the right keywords on your web pages so that your website can get high ranks in Google’s Search Engine Results Pages (SERPs). For this, the first step is to invest quality time in keyword research. You need to identify the keywords you want to get ranked for your index page, product pages, as well as blog posts. The keywords you select must be rich in relevancy, search volume, and competition. You must know the interests and possible keywords that could be searched by them related to your products. Accordingly, pick the right keywords and refine them using Google’s keyword planner or anything similar. Consider looking into the keywords used by your competitors. It can help you make a better website with keywords that can outperform the ones used by your competitors. Also, you need to assign keywords to different web pages in your store. It is recommended by the experts not to have multiple web pages on your website that can rank for the same keywords. The reason is that if multiple web pages of a single website attempt to rank for the same keywords, the pages can be dismantled in the SERPs.
Add blogs
Blogs in an ecommerce store are the major player in hooking up the visitors and customers to your ecommerce store. Without blogs, you are leaving a lot, and we mean it, a lot of potential customers and revenue generated on the table. Successful ecommerce blogging must cover the recent trends in the industry, answer queries in detail, as well as make announcements that are relevant to the potential customers. These blogs and posts are then shared on various selling platforms as well as community platforms to boost the value of the ecommerce website. In today’s highly competitive digital world, adding blogs to your ecommerce store has become highly important for increasing the presence of the business around the world.
Optimize for mobile devices
In the mobile-first generation, as an online seller, you must never miss on optimizing your store for mobile devices. More and more people are today shopping directly from their mobile devices than opting to find a computer and visit an ecommerce site. Therefore, you need to be available in the places your customers are searching for the solutions you offer. When optimizing for mobile devices, you need to be sure that:
- The site loads within or less than 3 seconds.
- The site can be accessed from any device used by the customer with an equally convenient experience.
- The themes used on your website are responsive.
- The website is using video marketing that can be viewed from any device.
- The website and the web pages are optimized for mobile search
- The website is focused on delivering the best mobile experience for customers.
- The mobile-friendly website is optimized for voice search.
Choose the right ecommerce platform
If you are starting to sell online, you get two options; use a hosted platform, or a self-hosted platform, both with its pros and cons. You need to identify your requirements and the features offered in the top ecommerce platforms to pick the best one that works for you. Our suggestion is to go for the hosted platform such as Builderfly, by which all you have to do is make the monthly subscription, sit back, and enjoy the revenue and sales generated. Some of the benefits of creating an online store with Builderfly include:
- Free Starter Plan to create a store and start selling online without any investment.
- Free native mobile application with all the paid subscription plans.
- AI-integrated ecommerce app builder that can sync with the online store to collect data.
- Separate design section for the website builder and mobile app builder.
- Different pricing plans for growing businesses.
Conclusion
After reading this blog, you might have clearly understood the importance of a well-optimized ecommerce website. If you use the right SEO tactics, optimize the search ranking, design your website, and create content for your targeted audience, you are driving some really good organic traffic to your website. Optimizing your ecommerce store is an ongoing procedure. You need to be aware, adapt to changes, stay up-to-date with market trends, and keep evolving. Do you need more information regarding this? Get a chance to directly communicate with our expert. Visit Builderfly and contact the expert team for more valuable insights.
