Instagram has been among the most popular platforms with over 1 billion active users being the target audience. Studies reveal that about 200 million users visit a business profile every day. Instagram has become the new home for businesses whether a startup or a developed business. If you are thinking about why you should use Instagram as a source of marketing, here are a few points you must know:
Cross-channel engagement
Instagram helps businesses in connecting with customers over multiple channels which eventually aids in cross-channel customer engagement. Using Instagram images, your viewers can get to know about your business and follow you for further engagement.
One marketing strategy – Multiple channels
You can use the images you post on Instagram on multiple marketing platforms along with a strategic marketing plan. It helps you in saving your time while you re-purpose your Instagram photos.
User-generated content marketing
By using other’s Instagram images with their permission to market your business, you can create a visual identity for the people as well as emphasize your brand marketing.
Engaged traffic
Instagram is known to be the most used platform for marketing as compared to other social media platforms. People spend most of their time scrolling through Instagram images as compared to other websites.
Builds Trust
Instagram images help build trust in shoppers by getting influenced by previous customers. Visual content such as photos and videos of users create more impact on new shoppers as compared to written reviews.
These reasons would comply with the need of using Instagram for business. However, using Instagram as a sole marketing platform might not serve you with the purpose of marketing your business.
Questions to ask before you use Instagram for business
Once you know the perks of using Instagram for marketing your business, you must ask a few questions before you decide to start your marketing. Below are the 5 essential questions you must ask yourself before investing your time in marketing your business using Instagram:
Which industry is your business?
You must channelize your business into the industry it belongs to as Instagram is not equipped with a feature to differentiate among various industries.
Do your target customers use Instagram?
The next question you must ask is whether your targeted customers are using Instagram. If not, your business is not reaching the public who are looking for it.
Are you using quality images for your store?
Images play an important role in enticing your customers into your store. You need to use quality images for effective Instagram marketing.
Is your website dynamic?
Creating a dynamic website helps in curating and boosting SEO. It can help you seen more by viewers and online shoppers.
Which editing tool are you using?
Instagram provides the facility to edit your images that are uploaded on your page. However, experts suggest that opting for professional product photography creates a longer impact on the customers as compared to the other editing tools.
These were a few questions you must ask before investing your time and energy in marketing via Instagram. The visual impacts are higher than those of non-visual marketing. One feature you can use for the utmost convenience is that you can tag your products and stories. Moreover, with the Instagram business account, you can get access to Ads and Shopping that helps you enhance your marketing tactics. By this, you will be enabled to sell your products at Instagram.
