As per Statista, Retail m-commerce sales in India is expected to cross the amount of 37.96 billion USD by 2020. The increase in the count of mobile internet users from 242.92 billion users in 2015 to 390.3 million in 2018, led to the subsequent increment in the m-commerce customers also.
If you are not providing the m-commerce app for your store, you are definitely creating a pothole for your business.
Wondering, how?
The responsive website themes tried their best to improve customer experience, but the layout confuses your customers often. Mostly, there is complex navigation which is easy to lose interest in the product/service in a while.
Mcommerce apps offer a distinct experience to the users. The best thing about mobile shopping is, you need not travel for so many shops. When counting on the benefits of m-commerce app, there are many. Further, we will share the profitability of the mcommerce app for your users and for your business.
Topics Covered
- How mobile commerce apps are profitable for your customers?
- Why m-commerce apps are profitable for your business?
- What are the benefits that Builderfly m-commerce app can add to your business?
How Mobile Commerce Apps are Profitable for your Customers?
Mcommerce app lets your customers enjoy shopping even on the go and enable ordering the products from the shops that are miles away. Here are some the best profitable benefits mcommerce offers:
Ease of usage: Unlike websites, m-commerce apps are easier to use. Users often check the price of the products they want to buy on the e-commerce sites and, they buy it eventually when they like it. With mcommerce apps, users can easily buy the products by using the filters according to their interest.
Improved customer experience: On mobile apps, all of the product information like product description, price, product dimension, use, and FAQs are listed on the same page. This reduces the customer’s efforts of navigating to the various pages, thus, improves the customer experience.
Easy checkout: The majority of mobile users, use the mobile data connection only. This ensures that they have better Internet connectivity, which means lesser chances of disconnection during checkout. The automated keyboard suggestions make it easier for users to add all the required information in the checkout pages.
Never let them miss important dates: Your customers gonna visit your business site, only when they want to do it. With email marketing, you can keep your customers updated, but there are lesser chances of people actually navigating from there. There are customers, who are eagerly waiting for events like sales or new launches, but they forget to attend because of their busy schedule. However, push notifications, keep your potential customers informed about new product launches, sales, flash deals.
Digital payment benefits: Unlike the old days, now there are plenty of payment gateways and digital wallets these days and they offer numerous coupons timely. Mobile-based payments allow customers to make the payment directly by navigating through the app and by allowing internal login. This way, customers can avail of greater benefits from the coupons offered by the chosen wallet or digital payment mode.
Why Mcommerce Apps are Profitable for your Business?
As a business, your main goal is to acquire more business and to improve productivity. Irrespective of the business model, whether it’s B2B or B2C, your success depends upon your end customers. So, your primary need is to satisfy customer requirements. Here is how m-commerce app can add value to your business:
Understand your customers: These days, unlike desktop computers, users have more engagement from their mobile devices. This leads to an increase in mobile traffic. But, more traffic doesn’t always mean more sales. However, here this traffic can help you understand the time and pattern of the products your customers are engaging with. This way, you can actually differentiate your fast-moving inventory and can manage your inventory in a better way.
Improvise your marketing strategies: When you understand the customer demographics, you can improve your target audience. Better you understand their requirements, more you can be specific. This way, you can upgrade your marketing strategies accordingly.
Reduces cart abandonment ratio: When using an m-commerce app for your retail business, you will come across several features like push notifications, Geo-location pop-ups, and live chat support, etc. Such features help you to stay connected with your customers all the time. So, your customers can reach out for the help anytime and can clarify the confusion about the product, if any. This minimizes the chances of cart abandonment, especially when compared with your web store.
Grows your brand value: When you are thriving into the world of online business, people trust what they see and check. Your mobile app is the easiest and handy way to build relations with people. When numerous business is getting on-board, your mobile app is the authenticity factor that helps you stand ahead of the crowd.
Sell Globally: If you have a physical shop with which you have been selling locally, you might not be aware of the people across the geographic boundaries looking for similar products. Mobile apps enable you to sell the same products globally and fulfil customer requirements. So, mobile apps can help you enhance and grow your customer base across the world.
Store navigation: Yes, we know, we are talking about online shopping, but there can be situations when people would like to visit you. Or, you can ask them to visit you when they are near to your store. The in-build GPS navigation app feature can help you inform such customers about the weekend sales and in-store profits that they can use. You shouldn’t be leaving this amazing opportunity to interact with your customers in person. Such features grow your offline as well as online fan followers.
What are the Benefits that Builderfly Mcommerce App can Add to your Business?
By now, we’re sure you have established your Builderfly store for your retail business, if not so you can register yourself now!
Once you’re done with the registration, you can design your mcommerce app on your own. Builderfly offers AI inbuilt m-commerce app as the complimentary service with your web-store creation. In addition to all the above listed generic benefits, here are some of the exclusive benefits that you can get after building your native mobile app:
Live user tracking: After creating your native mobile app with Builderfly, you can track the live users on your mobile app. You can even check the pages that customers are navigating to and can understand their shopping patterns more easily. This can help you understand the requirements of your potential customers.
Save on your development cost: With Builderfly, you can design your native m-commerce app for your e-store. So, you don’t have to invest the amount on hiring resources rather you just have to pay for making it live on your store.
Eliminate the time of uploading inventory: Once you design your ecommerce store with Builderfly, you already have all of the inventory uploaded. So, you don’t have to worry about uploading inventory again, rather you can sync it with your existing web store.
Fulfills the requirement of distinct apps for distinct platforms: When you are done with designing your native m-commerce app, you can use the same design and download distinct builds to publish on Android as well as iOS. It fulfills the requirement of distinct mobile apps for your store on distinct user platforms.
Personalized mobile app: We help you in designing a native m-commerce app for your store, and empower you with everything you can personalize your m-commerce app. So, your mobile app is not only the app version of your existing store, rather you can add your personal touch as per your brand.
With mobile commerce app builder, you can go ahead with designing the mcommerce app of your brand. So get started and understand the practical advantages of a mobile app.
