Even though your product has an excellent packaging design, you still need to redesign it after some time to attract more customers and show your old ecommerce store customers that you are still actively involved in making things better for them.
In the present era, there are a lot of brands and products in the market that you’re putting extra effort into various ways to drive and engage customers and keep them loyal for the brand; Product packaging is one of them.
Redesigning shows that your product is updated and winning customers’ trust which can surely establish your brand identity.
Don’t make any mistakes, A good packaging design is a critical part of any successful brand strategy if you want to grow your business and increase your profitability.
Following are the List Of Things That You Need To Have In Your Product Packaging Design
Keep it clean and simple
With so many brands and so many products being bombarded, customers are always dealing with a lot of visual noise. A simple and clean design can give customers their much-needed calmness.
Your product packaging ought to pass on your brand at a glance, and immediately tell the customer what your item is for.
Creating a clear and basic package design will go a long way toward giving your brand a lot of promotion on store shelves.
A clumsy packaging with lots of graphics and designs creates a distraction. Too many colors or excessively artistic typography also puts a negative impact on the customers.
Simple graphics designs with calm typography and not really loud color palettes are the best decisions a package designer can take.
Be Honest while telling about the product on the package
The packaging design should make your item look attractive, however not at the expense of honesty. It is very enticing to showcase the perfect picture of your product to the customer yet keep yourself away from this foolishness. Be honest with your customers and tell them just that you are really serving.
A misleading package design that guarantees something not contained in the package will surely harm your branding reputation.
You can attract customers into purchasing your product once by showcasing a perfect image or description of your product.
But you won’t be able to create a loyal customer base. Presenting an ideal picture may even backfire. By presenting an exaggerated picture, you are increasing customer’s expectation, and if your product is not at par with the expectation, you’ll not be able to build a loyal consumer base for your brand.
Creative Design that can make it stand out of the crowd
Many studies have proved that customers are more visual than logical while shopping. If your product package is such that it can catch the customer’s eye and give them the basic information (what is inside the package?) about the product then be sure it is going to increase the load of your customer’s shopping bag.
Isn’t it exactly the same what you want. Filling up a customer’s shopping bag and taking the heap off their pocket? Your Product package should be unique enough to catch people’s attention in a good sense. Unique and creative package designs work like a magnet that attracts customers.
Don’t forget the informative label
The label that gives a proper description of the product is an integral part of the packaging design and cannot be ignored. It provides the end user with all the information that they may seek. Utilizing instruction of the product, manufacturing date, expiry date, and price are some of the essential components of a label design.
But, it is recommended to go further and provide much more information like ingredients or components. This gives the customer a feeling of transparency which is a must for building trust. Obviously, the customer is not going to scrutinize your label while shopping, but they will surely do it afterward. Labeling of a product is not only for customers, but it is also mandated by certain laws which are different for different state/country.
Be environment-friendly
Creating an eco-friendly package is not only your duty towards the environment but is also a strong tool for marketing your product.
Customers today are more educated and conscious about their duty towards society and the environment as compared to their ten years’ back counterparts. If your packaging shows your concern towards environment customers can connect to you on an emotional basis. Once they feel connected, they are sure to buy your product and be loyal to your brand.
There are all options available for eco-friendly packaging. Choose the one appropriate for your product and go green! You are sure to increase your sales volume and creating a positive brand image for your future products too.
Choose an unusual shape
Package design with a surprising unusual shape can be an extremely challenging process, however very beneficial for the right idea. An interestingly formed package really emerges on retail shelves and can turn into a trademark protectable and uniquely valuable resource of your brand. Other important design choices here include display considerations, for example enabling the package to stand or stack on racks suitably as well.
Gloji utilizes a unique package design to fabulous impact with its light bulb-shaped juice bottles, which are intended to speak to the healthy properties of the drink that “light you up” from within.
Conclusion
Now that you know why redesigning product packaging is important and you also know the best practices for effective product packaging. Get in contact with a creative package designer who knows the nitty-gritty of package designing and the changing market demands. Or better get designers all over the world to design product packaging for you in a competitive manner.
You might be shocked to find that often excessively elaborate designs tend to disappear or blend in on shelves, while more straightforward designs “pop” and emerge in amongst the visual barrage.
Redesign your product packaging to redefine your product and brand!
