The count of ecommerce businesses is growing at a rapid rate. Digitalization is also welcoming businesses to acquire an online presence. Every website owner wants to make the most out of their website. You want your business to bloom, but that’s what everyone else is also expecting.
Your challenge is to make your website popular in no time!
We know that’s what you want, but it’s not an overnight thing. Your business can’t go viral like several Youtube videos out there. You have to put your time and efforts to witness success.
You can’t reap the seeds until you sow. Likewise, you can’t expect success unless you put the real-time and efforts to grow your business. Don’t be in a hurry, be patient, and stay fit with your preparations.
Here, we are mentioning the few tactics that can help you increase the popularity of your ecommerce website.
- Grow your organic reach: When you are just launching your website, you don’t have much idea about the demographics of your target audience. Let’s say you open a shop that sells computer hardware and software. At this stage, you know that the customers you have will be interested in buying the tech products, but you don’t know their gender, location, interaction patterns, and knowledge they own. To get sales at your store, you first have to market your product well. To do so, you need to create detailed product pages that tell your customers how a product is beneficial for them.You want to improve the ranking of your product in the organic results of the search engine pages, so you need to make your SEO right. At the backend of your store, you will mention a clear and simple meta description and the title that can market your product. Optimize the sales copy of your product with the high-performing keywords and improve the chances of product visibility.
- Incorporate socials: At present, every other person in the market is on one or other social handles. That’s the primary reason for you to incorporate social handles to your ecommerce store. Social media platforms are the best ways to know your customers, their choices of products, and understand their behavioral patterns. You may believe it or not, but social handles are serving as one of the best ways to understand your customer demographics with the minutest details. It’s free to connect and interact in the groups and build a community around your brand. On the one hand, social channels will help you understand your customers. On the other hand, social media platforms give your customers an easy way to know your business, understand your offerings, and analyze if they can trust you or not. The testimonials and customer reviews help you build your image as a brand.Leveraging the power of social handles, you can try your hands on influencer marketing and reach their followers as well. You already know that ultimately it’s all about how well you market your product. Search and follow the micro-influencers of your business industry, as they won’t hit on your budget, and you can be benefited from their growth.
- Greet your audience with paid traffic: Your business is for all the people out there who are interested in your products. With organic growth ideas, you can’t reach a large set of audience, and even if you can, it will take a lot of your time. Once you understand a part of your target audience, it is better to opt for the paid means to create traffic on your ecommerce store. From social handles to Google ads, you can use it all to create paid promotions for your business.When you are launching your store, your primary goal is to bring quality traffic to your eCommerce store. To bring awareness about your brand in the market, the action that you must enable is “Increase website visitors” or “Explore the website.” Talking about the social handles, you can create the paid ad campaigns on Twitter, Facebook, and Instagram. Your Facebook and Instagram ad campaigns can be managed from Facebook Ad manager. If you want to remarket your products, you can link your website with Facebook Pixel and reach your targeted set of audience. With Twitter, you will be able to touch the trends in a much better way. Google Ads can help you target the global market and enhance the reach of your store. You can set your target audience, as per the demographics of your website or the location of your choice. This will help you optimize the performance of your campaigns.
- Go mobile: Over the years, the interaction pattern of the customers has changed a lot. Nowadays, you will hardly find people taking out the time separately to search for products and shops. Often, people shop the products while they are traveling between the places, waiting for someone or whenever they get free time. For on-the-go shopping, mobile devices are best to interact with. So, when you are launching your ecommerce website, keep in mind that responsiveness is the key to growth.As per Bill Siwicki of Internet retailer, the growth of the sales from mobile users is $204 billion in 2014 to $626 billion in 2018. Considering this figure, you can imagine the count of customers you will be losing if you won’t consider the mobile-friendliness of the website. Also, you can widen your reach of business if you opt for an m-commerce app in addition to your ecommerce store. If you are thinking of following this idea, you can go ahead by registering your business at Builderfly and build your notion to a brand.
- Interact to connect: When you are a newbie business in the market, it is hard for the customers to trust you, your business, and the quality of the products. To build that trust in the market, you must interact with your prospective customers. You can take it slow, first ask the customers to connect on the social handles, talk about your products in the feeds, and interact in the community groups. There are several niche-specific forums and discussion groups online, talking about different businesses; you can market your products and business within that community. The like minds are more natural to connect.To improve the interaction on your website, we recommend you to add live chat at your store. When you have visitors turning to customers, 17% of people abandon cart due to security or checkout issues. If you are there to interact with your visitors and resolve their queries, you are sure to get them as your customers. The live chat is proving to be the most effective way to build a connection with your website visitors.
- Test it all: When your website is live on the web, you have a huge responsibility as a business. Deliver the right thing or don’t deliver it at all. That’s something you must keep in mind. Before anything turns out to be wrong, you must audit your website again. Try out the A/B testing in the design layout of your ecommerce store. Like, a mega menu can perform better than the classic menu for your clothing category of the store. But, when you don’t have a lot of categories, the classic menu can serve well. Keep an eye on user behavior at your social handles as well as the website; you will be able to trace the conversion funnel. In this way, if your customers are leaving your website at any stage of the conversion, you will be able to understand the reason for it. Also, you can fix the issue to optimize your sales funnel and conversion cycle.
- Improvise your customer service: The customer service isn’t only about the post-deployment services that you offer to your customers. Instead, it is addressing the queries of each of your visitors before they turn out to be your customers. Let’s say, a visitor likes to know about the particular product that you have on your ecommerce store, or like to get a specific product in the customized form, there can be a B2B customer who wants to order a bulk quantity of the product and there can be several such cases.To serve your business well, you need to improve your customer service and attend each of your customer concerns within a specific time frame. You may not be able to perceive the direct impact of it, but it will add a lot in the mouth marketing. When your customers are satisfied with the interaction they had with your business, they give reviews about your services, and that turns out to be helpful in the long run.
It does not end, it’s the beginning of your ecommerce business. Ecommerce is the most dynamic field in the industry. So, what’s working today may not be working tomorrow. Keep yourself updated with the trends and evolve your store as the time changes. If you want to discuss how Builderfly can assist your growth in the ecommerce industry, you can write to us at support@builderfly.com.
