All online stores have a common goal: sell as many products as possible. Beyond that, online stores differ from each other on various levels, including their format, design, features, target markets and more. With that in mind, ecommerce businesses must create online stores that are most well-suited to their profile.
One category that might influence the structure and the character of the store is the number of products. Many small businesses specialize in producing a limited amount of artisan or custom-made goods, which definitely has its allure but might not look too impressive on a nearly empty web page.
Does this mean that it’s not worth creating an ecommerce website with a small number of products? Absolutely not! It only means paying more attention to certain aspects of the process.
You can certainly build an online store that looks beautiful and sells great, especially if you follow these Builderfly ecommerce tips:
Think Large, Design Large
With few products, there’s not that much that you can post on your site. You can avoid too much “white space” (empty spots not used for any design element) on the site by using large images, large texts, large headers, etc. When working with huge design elements it’s essential to avoid too much messiness.
Utilize that space that you have and don’t cramp everything together or you’ll end up in chaos.
Be Detailed
Take the opportunity to present your product in a meaningful way that communicates all its benefits. You don’t have to limit yourself to a simple list. Give a fuller picture of your product using multiple images, going through the manufacturing process, or presenting the product variations (sizes, colors, materials).
This is significant because a couple of products may not seem very serious or important to some online customers. By adding information and content you state that you are trustworthy and serious and that you put the emphasis on quality rather than quantity.
Invest in Professional Product Photography
Promoting your brand with high-quality images is always a priority, but there’s an additional urgency to do so when you work with a limited product-base. Not only will professional photographs display your products at their best, but they will also improve your overall site design significantly.
If your ecommerce site sells a service rather than a product, hire a photographer to shoot a session of you or your customers in action.
Devote a Page to Each Product
Online stores that have a large selection usually divide their inventory according to different categories. With a smaller selection, it might be a better idea to create a sub-category for each separate product and use an entire page to promote that product in the best possible way.
One useful way to approach this is by treating each product as a sub-brand with its own name and identity. For instance, instead of creating a separate page for lavender soap, cucumber soap or honey soap, try something like “soothing sensation,” “revitalizing fresh up,” or “deep calm.”
Add Testimonials from Satisfied Customers
The power of positive opinion is real and it has an especially big impact in ecommerce, where shoppers want to verify that they are getting a good deal from a distance. With a small product selection, getting the endorsing feedback of previous customers provides the quality stamp that you need to be able to present a more confident brand identity.
You have two options to go with: Either create a separate Testimonials page and concentrate all feedback there or add specific testimonials to the product page that they are relevant to.
Overall, you need your customer to stop by your online store, make a purchase, and come back for more because the process was easy-to-follow. Everything you do as an e-tailer ought to be designed around customer comfort.
