Ecommerce is a buzzword in the present times, and none left untouched by that. In one way or another, we are using the ecommerce services to get the product of our daily needs and utility.
If you are an old-school not-so-technology-loving-person, you may say that you are away from ecommerce. But, we are sure that you have a cell phone of yours, and your grandchildren or children may fuel them with smart calling plans with an online recharge mobile app. So, be it that you indirectly get associated with ecommerce. And, that’s how ecommerce turns out to be an integral part of our lives.
Let us talk about the conventional way of shopping & business conduction.
You likely visit the marketplace, check for the products of your choice, and buy them directly. This doesn’t leave with a lot of choices unless you like to invest more time in visiting more stores and checking for the product of your interest. Even after navigating through different shops, there is no sure shot possibility that you get that product. You have to plan your days distinctly for shopping, and going from places to places will add the budget.
Now, this was the basic perception as a buyer.
Talking about your perspective as a seller, you will open a shop and wait for the customers to come in. When there are so many established businesses around, you may or may not get the customers coming to your store daily. Opening a physical store needs investment for the place (for rent or to buy), workforce, infrastructure, maintenance, and above all, time and patience. You have to work on improving your business’s local reach, and building relations will take a lot of time. Marketing and advertising your business will be important. Still, it will be a costly affair to get those billboards, newspaper ads, radio and television ads, etc. Also, you are unable to evaluate the success of your marketing strategies.
How Can Ecommerce Help Businesses?
Ecommerce gives you more liberty to explore opportunities to flourish your business. By deploying ecommerce for your venture, you can market & sell your products across the globe. There are no prerequisites to open an ecommerce store. You can operate your offline business and even start it offline directly from scratch. If you already own a physical shop, you can take some or all of your inventory on your store and add more options to increase sales.
In contrast to the traditional business, opening your ecommerce store will not be that costly, as you can manage your business from your home also. The business model with which you are planning to manage your ecommerce venture will decide your investment.
When you are selling online, your customers can shop anywhere and from anywhere across the globe. Shipping expenses will add, but it can be considered a meager amount compared to the expense of visiting stores across different regions. Ecommerce happens to be a lot beneficial for brand lovers and individuals who are very picky about the products, as you can have them delivered at your doors.
We believe that every retail shop owner thought for once in a while about keeping your shop closed on holiday or family tour days when you happen to open because it is season time. Your online store will help you manage your orders 24*7 without intervening in your regular plans. It can make your dream come true of making sales and adding profit to your account even when you are sleeping.
Now, that sounds crazy, but yeah, you must have thought for it!
Ecommerce is not only about opening that e-retail venture selling the physical products to consumers and businesses; rather, the term involves a broad perspective. Ecommerce is simply about selling something online and getting its amount transacted to your account, when purchased or when delivered.
The entity that you will be selling at your store is your choice; it can be physical products, digital ones like photographs, ebooks, services as packages, or anything else. You can try adding the ones based on your timely research and the current trend.
- Product-based ecommerce
When you are selling physical or digital products from your ecommerce store, you can count on product-based business ideas. It is not compulsory to have products with you if you start as an affiliate marketer. If you are a manufacturer or into a retail business, you have to manage your inventory cataloging. When you have it ready, you can update yourself easily on your online store to design yourself with the help of modern ecommerce platforms.
- Service-based ecommerce
You can be a Web Designer, Professional Copywriter, Photographer, or anything. When you are selling services on your ecommerce platform, you can create packages for that. You can impart your knowledge, give training lessons, or sell courseware. You can try creating an ecommerce store where you will be sharing information and selling advanced courses or ebooks. Enable customization of packages as per the levels, or advancements involved.
- Subscription-based ecommerce
Subscription-based ecommerce might sound tricky to you at first, but that won’t be a case if you are a Netflix user, Amazon Prime, or Disney & Hotstar user.
All the services mentioned above are the subscription-based services you have availed for monthly or yearly subscription plans. You can enjoy restriction-free services and advertisement-free music when you take any of the paid plans to get quality services. If you are a service providing business, you can take a toll on launching your business with these ideas.
- On-demand ecommerce
Let me tell you, on-demand ecommerce is not something unique in its mode of conduction. But, consider it as the need of an hour. From recharge plans to gifts and products of utility, people want to have everything personalized. With the help of ecommerce, you can add that personal touch by offering the products of customer’s choice. You can open the windows of communication by adding an option of live chat or connecting with a phone or email address. You will be able to listen to each of your customers and make them feel addressed distinctly. By upselling & email marketing, you can count on more chances to acquire sales from your store.
Ecommerce can connect you with end-users, businesses, people interested in taking franchise of your brand, and even turning to a brand. Give your time and create the marketing strategies that can convert. Don’t walk away from technology; rather, walk with it to harness your business.
It is better not to wait for the right opportunity. Sign up to Buidlerfly and take your offline business online in a few minutes. For any queries, feel free to draft a mail & send it to support@builderfly.com.
