A year ago, you launched an ecommerce website, complete with a store, numerous product pages, and even a blog. Over time, you saw your site sessions increase, you saw growth in your social media following, and you received positive feedback from customers happy with their purchases. But, even so, your sales are somehow flat. Sure, you’re happy to make any sale, but in order to remain competitive and stay afloat, you need to see your sales growth over time. And, realistically, you don’t have time or money to invest in a major marketing initiative.
If you want one quick, easy, and relatively inexpensive way to help boost the performance of your ecommerce pages, the video could be your answer.
Creating a brand video or commercial was once an expensive, complicated task that only major companies could afford. But now, thanks to the popularity growth of video, it’s now easier than ever to strategize, script, film, edit, and publish your video.
The best part? Video has been proven to help increase conversion rates, engagement rates, and more. Take a look at these surprising video statistics:
- 62% of consumers watch product review videos before making a purchase.
- 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video.
- 97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales.
- Including a video on your landing page can increase conversions by more than 80%.
- 56% of consumers believe that a company should have video content on its website.
Following are five reasons why video marketing is one of the most powerful strategies you can use to grow your store and drive more sales.
People love to watch videos
It’s probably no surprise to you that people spend a lot of time watching videos. As per Hyperfine Media, one-third of online activity is spent watching videos, which shows an average of 32.3 videos consistently. It’s easy to understand why people like videos so much: they are enjoyable and easy to consume.
Since people are used to watching videos, Animoto found 1 in 4 consumers tend to lose interest in a company if it doesn’t feature any video on their website.
To make people watch a video, you need to focus on engagement. That means, make videos that are interesting, fun, and easy to understand. This can motivate people to watch the whole length of a video, which can increase the chances of people being influenced by it.
Informative videos help answer user questions
As a business-focused person, you are probably surprised but not very affected by the importance of videos and engagement. Without a doubt, people may like videos, however, how does that affect your business? You need people to think about your products and buy them, not just laugh and upvote them on YouTube.
As it turns out, videos have a major effect in the buying-decision process. According to Wyzowl, 98% of the people surveyed said they had watched an explainer video to learn more about a product or service.
A product video done right will answer questions the user already had, and some they hadn’t even thought of – the types of questions that can consciously or subconsciously keep them from converting. Everything from product specifications, how it works, integrations, and more can be addressed using video, easing some of that user worry and anxiety about your product not meeting their expectations.
Marketers find the video very effective
People love videos and it can enable you to attract more traffic and get more engagement. But what do marketers think about the video?
Actually, there’s no surprise to see 87% of online marketers use video content to grow their businesses. The only problem is, according to a survey carried out by Ascend2, half of today’s marketers believe video is the most difficult form of content they create, despite the fact it’s also their most effective.
Videos drive more Organic Traffic
Organic traffic is one of the biggest drivers of visitors to any ecommerce store. Companies spend countless hours and dollars trying to get linked to high-quality sites.
Google find out the quality of a website is through its bounce rate. Whenever a site drives its visitors away not long after they arrive on a site, and they concludes that site is low quality.
Engaging your visitors with your store is one of the best ways to reduce your bounce rate. As you have seen, the video has high levels of engagement. By utilizing video, you ought to have the option to make your site drive more organic traffic.
As per Wyzowl, 62% of organizations who use video think video has helped increase the amount of organic traffic they get.
Videos drive more conversations
Since the video has a large impact on the purchase decision process, it’s not a surprise to see it can also help you increase your conversion rate.
Wyzowl discovered 74% of the people interviewed who watched an explainer video to find out more about a product or service ended up purchasing it. That equivalent study discovered 77% of consumers say they’ve been convinced to purchase an item or service by watching a video.
Following the past insights, Adobe found online customers who view demo videos are 1.81x bound to purchase than non-viewers. For this reason, 72% of businesses who use video believe that it has improved the conversion rate of their website while 64% of them believe that it has directly led to increased sales.
Wrap up
Throughout this post, you have found more than two dozen facts that have demonstrated you the power of video for any ecommerce store.
Video also helps consumers learn more about your company and your products. Thanks to that, video affects their decision-making process and makes them convert more.
