Ecommerce has experienced a wide array of changes, enhancements, and developments since its inception. The first product ever ordered online was a book on Amazon in the ’90s. Today, after over 2 decades, the ecommerce industry has facilitated sales of much more than $2 trillion globally. And, as clear as it seems, there is no looking back!
According to Statista, the worldwide ecommerce sales in 2019 alone summed up to $3.53 trillion. Moreover, it is expected to reach about $6.54 trillion by 2022. The numbers are self-explanatory to depict the growth of ecommerce across the globe.
Today, ecommerce businesses are striving to stay competitive, to thrive, and to be efficient. The priority for every seller, irrespective of the business niche is or at least must be their consumers. Innumerable trends and technologies are emerging every day that completely reshaped the way people shop. When talking about ecommerce marketing trends, online stores need to employ only the best techniques out there. Therefore, in this blog, we will be including the best upcoming trends in ecommerce. Sit back and relax; if it’s about ecommerce, we’ve got you covered.
Best upcoming trends in ecommerce
Business planning in ecommerce has to adopt the emerging trends in the market in order to stay above the crowd. COVID-19 has changed everything throughout the world. Online buying behavior is estimated to boom. Therefore, here are the upcoming, post corona wave trends in ecommerce that you can employ for thriving in your game:
Programmatic Advertising & Contextual Advertising
These upcoming trends are already witnessing a considerable rise this year. Almost every social media website is already remodeling their designs in order to cater to these trends. These trends utilize datasets to set the target audience. These advertisements are shown to the targeted audience based on their usage. After a certain period, those targeted audiences are retargeted in order to generate higher revenue.
Simply put, these trends are all about attracting the right audience to the right ad at the right time. With programmatic advertising and contextual advertising, ecommerce business owners get a better chance of reaching a larger set of the audience than basic retargeting. For videos, AI-powered context ads that easily fuse with the content fall into the upcoming trends’ category.
Popular social media platforms such as Facebook lets advertisers choose their audience. They can target them with relevant ads. The Facebook Pixel, in fact, becomes sharper with every run, which leads to improvised profit margins in the future. The best existing multinational technology company, Google’s Google Admob intelligently shows video advertisements in between mobile games. With every passing level of the game, an ad appears with a lucrative offer. Such ads are not perceived as intrusive ads.
Augmented Reality
Apple owns its own Augmented Reality or AR platform which is termed ARKit. And all the latest iOS is equipped with this facility. On the counterpart, Android launched its ARCore is already installed in all the latest Android phones. The AR trend is going to witness and never- depleting growth in the coming years. The adoption of Augmented Reality/ Virtual Reality (AR/VR) in smart devices reforms the ecommerce trends globally.
For instance, a furniture retail company, IKEA launched their app wherein their users can visualize the furniture in their preferred location by simply using their mobile camera; and hey, all before purchasing that product. Doesn’t that sound a really cool idea? Now, that idea is the result of smartly using Augmented Reality.
Automation of Marketing
Automation of marketing, as understood by many, is not just confined to automating email marketing and scheduling posts on social media platforms. In fact, according to a 2019 survey report, at least one kind of this newly emerging trend is utilized by three-quarters (75%) of all companies. Fortunately, this shows no signs of ceasing.
Automation of marketing involves customized landing pages, easily accessible shopping carts, tailored emails, and do much more than you ever thought! You can display newer products and promotions to targeted consumers based on their shopping history, customize store offerings for every consumer, send automated recommendations, and retarget consumers for unavoidable product sales.
Subscription-Based Models
Digital payments are becoming more and more convenient with time. A rise in subscription-based models was estimated for 2020; and indeed, it has come into the list of upcoming trends in ecommerce. Especially in the ecommerce market, subscription-based models are on fire! With the continuously pumping up of competition in the ecommerce world, more and more entrepreneurs are trying to be unique from the lot.
And for that, many ecommerce platforms including Builderfly, BigCommerce, Shopify, etc. are using this subscription-based business model wherein their consumers need to pay a lump sum amount on a monthly or annual basis in order to use their platform for creating their space in the online selling world. The basic idea of using this model is to get recurring sales on a periodic interval.
Conclusion
These were a few trends we wanted you not to overlook. However, trends keep evolving and so does your business. You may find thousands of trends out there. It is you who needs to make sure to pick only the right trends that perfectly suit your business. The trends you choose must define your brand, goals, tone, and image. Moreover, you must know that keeping your consumers engaged in your website/ store is your ultimate goal. And for that, we know, you’ll only choose the best!
Keep selling, and keep thriving!
