The continuously growing digital era has demanded businesses to have a powerful online presence. Selling online no longer remains a choice, but is something to be explored. Amazon is much more than just a smart startup. It has today developed and evolved into a leading online retailer while providing tools and technologies to other businesses. The amazon marketplace is one of the most lucrative options to go online and start selling. However, it is also one of the most crowded selling points. Therefore, in order to stand out from the 2.3 million active sellers on Amazon. If you are successful to grab the attention of the shoppers’ attention, you can rest assure of getting sales really soon. The average conversion rate of the Amazon marketplace is 9.55%, which is many times more than that of other ecommerce websites.
Amazon deserves to be called one of the best websites for small, medium, as well as large-scale businesses. According to a study, more than 50% of the online shoppers look for a product on Amazon, before any other website. If you are looking forward to starting your ecommerce business by selling your goods and services on Amazon, you can get a marketplace for marketing your products, selling products, billing the orders, shipping the products, and even connecting with your customers. However, the question is how to maintain your ecommerce products on the Amazon platform? Do not worry, you are getting answers to all your queries to maintain your products in Amazon, right here. In this blog, we will be digging into the steps you need to take in order to maintain your ecommerce products on Amazon.
Steps to maintain ecommerce products in the Amazon platform
The majority of the online sellers fear that the Amazon marketplace shall overtake their profit margins due to its widespread customer reach across the globe. Well, if you are not following the right steps to create your online store, your fear may rightly be justified. Amazon lets any individual with sellable products to use the platform for direct selling on Amazon.com through its ‘Sell on Amazon’ feature. Moreover, if you are a seller with over 4o sales (products) per month, you shall be a ‘Pro Merchant’ on Amazon. As a Pro merchant, you get access to some additional selling and administrative tools at the cost of a subscription amount as well as a referral fee.
Since you have massive online traffic waiting at the door and an exclusive ready-to-use platform, as an Amazon seller, your focus must be on your product listing and details. Maintaining your ecommerce products in the Amazon platform, especially at the initial stages may seem quite intimidating. Therefore, we have done our homework, and below, we are sharing with you the steps you can consider following to maintain your ecommerce products in the Amazon platform:
Optimize your Product Detail Pages
As mentioned earlier, Amazon is a huge marketplace with endless options for the same products from different vendors. Therefore, customers can find a product in the blink of an eye and if it is in your store, you only get a fraction of seconds to keep your customers engaged. You can work on a few things to entice your customers to your products, they are:
- A clear title that describes your products within 10-20 words.
- Bullet points that answer all the key questions regarding the product.
- High definition, zoomable product images from different angles.
- To the point product descriptions that include all the key selling points
Apart from these points, you must be up to date on the market as well as the customer requirements and continuously tweak and optimize your product listing pages for better performance.
Build an AMS Advertising Strategy
The Amazon Marketing Services is the cumulative term for Sponsored Products, HAS (Headline Search Ads) – now known as Amazon Sponsored Brands, and Amazon Display Ads. The AMS is a Cost-Per-Click or PPC tool. Any platform that hosts these products is termed as Amazon AMS. Although AMS, AMG (Amazon Media Group), and AAP (Amazon Advertising Platform) have been rebranded as Amazon Advertising, many advertisers still refer to AMS due to its influence in the ecommerce market. The legacy product AMS is now termed as Advertising Console.
That was all about an overview of the Amazon Advertising. Now, let us jump to the point. The advertising on Amazon offers both, PPC, as well as impressions (Cost-Per-Thousand). If you chart out a good AMS strategy (as we like to call it), you can get the benefit of the platform showcasing your products to as many relevant online shoppers as possible. Moreover, you can target individual product pages with AMS. The AMS feature, however, is different from a basic sponsor page. It is accessible to the vendors and not every seller on the Amazon platform.
Make the best use of Amazon Inventory Management System
Amazon is quite popular for keeping the stocks full, helping it become the leading ecommerce portal. The traders who fail to meet this condition put by Amazon are simply blacklisted. To avoid such situations, Amazon offers the feature, Fulfillment by Amazon or FBA that majorly aims at managing your inventory, packaging, shipping, as well as delivery. All these steps can be quite daunting, especially if you are a foreign trader.
If you have already started selling on the Amazon Platform, you might know that there are two options for creating an account when selling on the platform; the first one is Amazon Seller Central, and the second one is Vendor Central. This FBA feature is available on to the Seller Central account holders as the Vendor Central account is only for established brands. Apart from the mentioned facilities, FBA also provides increased visibility of your products in flexible pricing. All you need to do is keep your stocks ready to be shipped and you can sit back and enjoy the boost in your sales.
Utilize Amazon EBC
Amazon EBC or Enhanced Brand Content is a feature that lets the traders enhance their product descriptions with visually rich content. It lets the sellers add modified images as well as text arrangement that can potentially convey the brand story. The EBC pages for the Seller Central account is the Amazon A+ content in the Vendor central. It gives you more room to add text and visuals for increased customer engagement and better conveyance of product or brand story. If you utilize this feature, you get the benefits of lower returns, increased conversions, enhance ROIs, reduced negative reviews, and an established brand image.
Share product Listings on Social Media Platforms
According to recent studies, about 50.1% of the time spent on mobile devices is to use social media platforms. Moreover, the average time spent on social media platforms in 2020 is 2 hours and 24 minutes per day. Looking into this popularity of social media platforms, sharing your product listings on Social Media Platforms through your Business Accounts can be a game-changer for your ecommerce business. It can grab more eyes on your products using the most popular ecommerce marketplace – Amazon.
People tend to scroll their social media platforms and stop only when they find something valuable. Therefore, it is extremely important that you do not advertise your products and instead share your product listings on these platforms. Also, you can consider a few tips such as providing social media promo codes, inserting listing links to the products, and hosting a giveaway, to name a few. If you are successful in creating exciting, relevant, and capturing social media content, you can naturally promote your Amazon product listings and enjoy the best of both the worlds, Amazon, and Social Media Platforms.
Conclusion
Selling your products on the Amazon marketplace is a great way to sell ecommerce products as all you do is know the key tactics and let Amazon do the heavy lifting for you! With Amazon selling, you can get into a successful ecommerce ecosystem and widen your customer network. However, with popularity comes competition, and to beat millions of competitors, you must have a huge advantage – your own ecommerce store. No, you do not have to be a technical expert to build ecommerce store. With the Builderfly Online Ecommerce Platform, you can build a beautiful online store as well as an AI-powered native ecommerce app within a few simple steps.
Can you guess the best part? You have various inbuilt options for multiple selling through Builderfly. For instance, you can integrate your social media platforms, your Amazon marketplace, and many other selling points, and manage them, all from single backend management. Now, that’s the best of both worlds, isn’t it? Check out Builderfly platform and start your ecommerce journey for free. Yes, you read that right; you get a free plan for creating your online store, connecting your domain, and selling your products online, with Builderfly.
