Gone were the days when mere text-based content on the website was enough to please the audience. initially, the addition to this textual content was that of images, and then came interactive media to improve the user engagement. The interactive media types like images, videos, Giphy, and animations are quite entertaining.
If you keep promoting your products, talk about its features and your offering, people won’t show a lot of interest unless they have to buy. What about those users who are merely surfing through your website? They might have clicked from somewhere and reached your store, will scroll for a while, and leave without taking any action.
Your website is designed with a general mindset. That’s why you need to think about quirky & creative ways to entertain everyone coming to your store. It’s their choice if they prefer to shop from you today or not, but the user experience must be such that they will come back to you again.
Well, since we are talking about entertainment, remember the most beloved and controversial exit of Tiktok. In the meantime, there came several other short video apps, and this fan-following of this app made Instagram introduce the feature of reels just after the departure of Tiktok.
If you are crazily into this entertainment and have the aptitude for try-this-new-app, then you indeed have been a user. Maybe you’ve used it for yourself, or any of your friends or family made you download it. Even if that isn’t true, accept the fact that you’ve been an audience of it. Those of you never installed it on your mobile phone have viewed it on Facebook, Instagram, or even as a part of memes on promotional pages.
Needless to say, how addictive these apps and short videos were, and many of us realized it when they got banned. We know it was a hard day for many of the Tiktokers when the ban was imposed.
If you wonder why we brought this topic in the middle of the conversation of product videos, let us remind you of the advertisements shown on the app in between. The in-app ad with the help of Google-Ads was enabled in Tiktok, and it boosted the product of so many businesses.
Do you know that there were 119 million active users on Tiktok from India alone before shutting down? It was downloaded for 277.6 million times only in the first 11 months of 2019.
The figure ensures the engagement rate of the audience for short videos. The two key reasons for this app’s popularity were: entertainment, time-span of videos, and attention of influencers.
When we talk about your website’s product videos, entertainment is replaced with your creativity that you place to make them more engaging. The period is something you need to be careful about. However, the timing of product video depends upon the platform on which you are adding the video and creating the same. When the aim of the video is resolved, the other benefits will start flooding on its own.
Why are product videos important for ecommerce?
Reading the content takes time, and mere scanning won’t serve the purpose for everyone. That’s why many people prefer product videos over the content description. It doesn’t mean that your product detail pages are meant for nothing. Still, the product video is more capable for ecommerce sites. When the content will improve organic ranking and help your customers find you from search results, videos will let your products talk to the customers. The Internet speed could be an issue in some countries, but profitability is beyond what’s mentioned. Product videos are known to:
- Educate customers: You want to sell your products, so you will have a lot to say about it. Not every customer is ready for this heavy dose of information. There is minimal space for creativity when you are sharing that information textually. However, when creating product videos, you can think about explainer videos, use characters, animations, and the best possible ideas to share that information. They assist you in educating your customer about your products and their utility for different means. When your website visitors have clarity about the product, they showcase it with ease.
- 360-degree view: While shopping online, customers have a lot of doubt about the product’s size and configuration. Most of the product returns happen because of variation. The appearance is not the one that’s promised. The challenge is you have to highlight the product and give the best look as well. You will have that zoom-in look that enriches the best look of the product. To avoid any dilemmas, you can create short product videos showcasing a 360-degree view of the product. This will give better clarity to the customer about the look of the product from all possible directions.
- Builds trust: Ecommerce is in trend, and due to the COVID outbreak, more and more businesses are getting online now. When so many new businesses are coming up, the count of fraudsters is also no less. It is really challenging for customers to trust businesses while shopping online. If you are a startup business, we recommend creating small product videos and embed them in product listings. 58% of customers rely on brands with product videos. This shows that you have a physical product with you and readily selling in the market. It is one factor showing your sincerity as a promising seller, and customers likely buy from you. This trust will give long-term benefits to your business.
How product videos help in boosting your eCommerce sales?
Product videos, call it a novel tool of marketing. Businesses are using product videos to improve user engagement and add the personal touch that people miss while shopping online. It is all upon your creativity to drive the benefits of short product videos to enhance sales of your ecommerce store. Promote your product videos with
- Social media marketing: While scrolling on social media platforms like Facebook, Instagram, you get numerous feeds in the form of reels, videos, and short videos. The platform’s basic setting allows the video to play as soon as the user scrolls, which improves engagement. In contrast to the textual ads, images gain more attention, and when compared with images, videos gain more attention. Try adding a pinch of the story with your product when promoting it on social media platforms, and you will find several others sharing it on their pages. You can experiment freely for videos that you post on social handles and motivate customers to explore your products.
- YouTube advertisements: Every time you play a song, a product video based on your search history will start playing. At times you can’t even skip them and stuck with short 20-30 second video. With YouTube advertisement, you can promote your product videos right here and impart the word about your business worldwide.
Product videos are those assets of your business that will bring long-term outcomes for your ecommerce store. Try experimenting with the idea of storytelling, share the process of product designing, the 360-degree view of the product, include human faces or animes as per your choice. Just don’t think much; give it a shot and see the response on your own.
When designing your online store with Builderfly, you will option to upload/embed images on your product detail page along with images. You can upload the short snappy videos of your products there to add the personal touch. If you have already uploaded the video on Youtube, you can update the link in the section provided. For a better understanding of it, refer to Builderfly’s detailed user guide.
