It is a generation where modern parents are occupied in earning more, due to which they find all possible ways to save their precious time. Therefore, along with shopping online for groceries and other essential products, new parents shop for kids toys online. It is an increasingly developing online ecommerce niche that holds lots of potential for developing businesses in the future. If you are planning to start selling online, opting for the toys niche would be indeed a great idea. There are various products other than toys such as in-board games, educational games, barbies, and so on. When it comes to shopping online, the first thing you or any other individual would check would be any popular marketplaces such as Amazon. However, selling toys online is not confined to these marketplaces; you can now create your own ecommerce website or online selling store and give a kick-start to selling toys online.
In this COVID-19 pandemic, you might feel that starting an ecommerce store is a quite expensive option to earn more. However, let us assure you; there are many options and features available with minimal investments that can help you create a successful ecommerce toy business like a pro. As per studies, 58% of online consumers are anticipated to order more online in order to reduce their exposure and stay safe. According to the data received from Digital Commerce 360, the online spending with the U.S retailers alone, for the first six months of 2020, increased by 30.1% which sums up to $347.26 billion which was only 12.7% from the years 2018 to 2019. Keeping these stats in mind, it would be quite clear that the importance of ecommerce businesses even during this pandemic is quite high as compared to any other businesses. With the sudden shutdowns, there was a lack of supply during the initial days. However, with time, it is now become to be one of the leading sources of earning handsome revenue. In this blog, we will be discussing the way you should start selling products online when you wish to sell toys.
Where to Start when Selling Toys Online?
Whether it is a brick and mortar store or an online store, choosing the right location is a crucial factor. No, you do not have to rent a heftily charged store when selling online. For online toy selling shop, you’ll need the right tool to create a stunning online website/ store. We will be talking about that in the latter portion of the blog. Firstly, let’s begin with the first few steps you need to follow when wishing to sell toys online:
Develop a Business Plan
Now that you have narrowed down on selling toys online, the first step towards creating an online store is completed. Now is the next step to develop your business plan. You need to decide the source of your product manufacturing, whether you create them or you are purchasing them from other manufacturers. Whatever the source be, you have to be sure that the demand for the products is successfully met. Choose a reliable supplier or manufacturer that can work well with your business requirements. There are many online toy selling stores today. You need to mainly differentiate your businesses from the rest and form a business plan accordingly. Consider going through your competitors’ website and decide what can be done to deliver the online shoppers with a better service. Before starting to sell your exclusive toys online, you need to form a detailed business plan including the choice of external investments, cost of operations, marketing strategy, cost of production, shipping charges, taxes, staff wages (if any), and lastly, the fee for purchasing a domain name and a hosting service. Once you have created a clear business plan, you need to register your business with the government based on the state laws. You’ll need to register your unique business name by filling out the necessary tax and other legal paperwork.
Purchase a Unique Domain Name
The domain name is the location of your site that individuals type in the program URL bar to visit your site. A domain name is a thing that you type in the address bar of your program when you need to get to a particular website page. It is the physical name of a site. It must be short, catchy, and easy for shoppers to remember. It should be signifying your brand in order to contribute to creating your brand image. You’ll find many online portals to register and purchase your domain name. However, you need to note that, domain registration is to be renewed every year. Also, you cannot take a name that is already taken by any other business. The domain registrar may provide you with a few suggestions that are relatable to the name you wanted to register.
Choose a Hosting Service aka an Ecommerce Platform
Now that you are ready to start creating your online store for selling toys, you need to look for a hosting service which here we refer to ecommerce platforms. Although there are many open-source platforms, choosing a SaaS-based ecommerce solution such as Builderfly is suggested by experts. With Builderfly, you can create an amazing toy store using exclusive themes and templates. It is a completely customizable ecommerce solution that lets you create an online store, a mobile app for iOS and Android, design the store and mobile app with separate design editors, optimize the store, manage the store from a single dashboard, integrate multiple selling platforms and do much more. You can try the extensive features offered by Builderfly with the 14-days free trial after which you can choose from 4 professionally crafted pricing plans for businesses of all kinds. You do not need to be a tech-savvy in order to create a toy store with Builderfly. There are many advantages of creating an online toy store with Builderfly Ecommerce Platform, some of which are as follows:
- No Transaction Fee
- One-Year Free Maintenance
- Free Domain Connection
- Free Native Mobile App Builder
- Separate Design Editors
- Easy Integration of External Selling Platforms
- Free Guides for Using the Platform
- 24/7 Dedicated Customer Support
How to Create a Toy Store using Builderfly?
Builderfly is a complete ecommerce solution that becomes a backbone to your online store from the start till the business flourishes. You can easily create an online toy store with Builderfly within 5 simple steps, they are:
Step 1: Sign Up with Builderfly
Land on the Builderfly website and click on the ‘Get Started’ button. Enter a valid email address, password, and a store name. Select the Toys and Games theme and get started. The following pages shall ask you to fill a few personal information such as your name, address and phone number in order to configure the currencies and the tax rates.
Step 2: Add a Product to your Builderfly Store
If you browse through the ‘Manage Section’, you will find that setting up an online store with Builderfly is a step–by–step procedure. Click on the very first tab in the ‘Manage Section’, ‘Add Products’. On the product page, you shall need to fill in details such as title, description, price, and vendor. If you make sure to save all the changes made in the product page, you can start from where you left the last time you logged in.
Step 3: Customize the Layout of your Site
You can click on the ‘Customize’ button in the ‘My Theme’ tab of ‘Theme Customization, to customize the look and feel of your site. Here, you can customize anything from logos, banner images, to colours and much more.
Step 4: Set up your Domain
Once you design your website your way, it’s time to select a domain and make your site official & live. Connect the domain you registered and follow the further steps to make the purchase. Upon activation, you can view your domain name in the URL of your website. Now, anyone who types your domain name can land onto your beautiful Toy Store created with Builderfly.
Step 5: Activate your Payment Processor
Click on the ‘Payment’ tab on the dashboard. It allows you to choose from dozens of payment processors such as Razorpay, Paytm, Authorize.net, among many others. Follow the steps to activate your payment processor without any hassles. Activating Payment Processor allows you to receive payments from your customers and deposit them in your account.
Conclusion
You might now feel that creating an online store is a cakewalk. Indeed, it is, when you use the right platform as mentioned earlier. Builderfly is India’s first e-commerce platform wherein you can build your online store without being a technical guru. With every step of building your online business, you shall have Builderfly’s support. We help you take baby steps in business to flourish it without limits. Builderfly makes sure to make your business profitable with added features for yours as well as your customers’ convenience. With Builderfly, you can effortlessly set higher business goals and sell your toys to the targeted right customers.
