The growth of ecommerce is taking over everyone’s mind. Every reader fits in the role of a buyer or an ecommerce owner. Many, if not all, are planning somewhere to start their venture, either as a full-time entrepreneur or to add some side income. In both of the cases, your first and foremost duty is to check for an ecommerce platform that can design your dream store.
The choice of ecommerce platform depends upon your budget and business model. Builderfly can surely help you create and customize your ecommerce store in your way, and that too within your budget. Your next duty is to find the right products for your store. We know it’s quite a struggle, as you have to research for products depending upon your business niche. To streamline your work, we have the well-analyzed ideas drafted to find the best products for your online store.
Now that you have the list of products ready let us help you add some life to your ecommerce store. Do you know how to do that?
Well, the answer lies in your product detail pages. To drive traffic to your store and motivate people to purchase from you, your store must be giving the right information about the products listed. When you are just getting started, you might wonder in amazement for the massive inventory on ecommerce sites. But the question is from where all these details come?
Let us tell you a secret behind it and the ideas that you can implement to enrich your store with the product information. The mode of fetching information for your product detail pages will depend upon your business idea.
For E-Retailer, Wholesaler, Dropshippers
If you are an e-retailer, wholesaler, or planning to start a dropshipping business getting the product information will not be that troublesome. You can try:
Enquiring manufacturer
Manufacturers or brand owners have the product information for all the products they sell under the brand name. When you are partnering with them or promoting their catalog via your store, you can ask for the details required. Mostly they will cooperate and share the information as ultimately; this will be increasing their sales.
Dropshipping businesses update that information. They will manage even the shipping, so you literally need not worry about the cataloging and keeping the inventory. You can hire some professionals or manage to update all information via excel sheets to your ecommerce store.
Product brochures
You can check the websites of brands or ask the associating brand personnel to share their product catalog. It can be a bit bulky for the huge brands, that’s why you must check with the product category, style, range, and minimum order quantity set from your end. This will be a lot helpful in deciding the products that can be profitable from the viewpoint of margin. Be it a digital or physical brochure; you can check for them and add required product information to your online store. This will give you the product images and save you from the trouble and investment of photoshoot distinctly.
Composite imaging
When manufacturers create product variations based on customer feedback or with the need of the time, it may not have a huge difference than the original product. If you are a seller who is already selling the primary product, you already have the images of the product. In such a case, you can hire the professional photo editors to help you create the composite images of the product to get the new ones. You can add attributes in your existing product listing, update images to save your time, efforts, & manage your investment.
Purchase products/ find in the shop.
When you are looking for some unique products available in the market, specifically the regional market, you have to buy products, complete a photo shoot, and create content for your product detail pages. Sometimes, when the real snaps of the products you are selling are unavailable, you also have to purchase the product or ask for the samples to complete your catalog.
Connect with Product Designer
When you don’t have the physical products ready and don’t have any product image, you can connect with the product designers to create your products’ schematic drawings. This will give a rough idea to your customers about the product that you are planning to develop. This works well, especially for custom products. It is easier for customers to evaluate if they are making the right choice to place an order.
For Manufacturer Businesses
When you are a manufacturer and directly selling in the market, you have to:
Prepare your catalog on your own
If your product is solely your creation, it will have its own unique story. While promoting your products across different platforms, you must share that very thought, and you will see your products selling. While preparing your catalog, you can take the reference of similar products on marketplaces like Amazon, Flipkart, eBay, etc. to keep track of the pointers that you must not miss.
The product information will be based on product attributes, features, size, weight, and everything else that can help your customer make purchase decisions about your product. Don’t add a lot of details, be precise, and specific. The product title and product description must be keyword-rich, but remember it should look natural and not like the keyword-stuffed copy.
Hire ecommerce experts
Creating product detail pages like professionals will take a lot of effort. When you are busy managing the product development lifecycle and managing the supply chain, you will definitely not get enough time. Hiring ecommerce experts can be the best choice, especially for manufacturers. This will give you more space and time to manage your manufacturing unit and not cause work-life balance issues.
When hiring resources, you can check the count on freelancers as well as professional companies already taking up this task. If you have a limited budget, you can hire the resources as per your business’s demand, like copywriters, professional photographers will be much required for you. For cataloging services, keep in mind that you add only those products with reasonably good stock, or you can make it ready when it comes in demand; else, you will add more expenses in the budget.
It would help if you took note that the look of the product plays a vital role when selling online. If you don’t have the professional images from the catalog, you can hire the professionals. If your business is based out of India, you can hire Builderfly to help you with expert product photoshoot. For any discussion, feel free to drop us information about your venture at support@builderfly.com.
