Managing your ecommerce business is not merely about creating an ecommerce website. You need to keep an eye on the ongoing activities and consistently put efforts that can make you stand ahead of your competitors. Following the trends, timely updating inventory, fixing the technical issues, creation & management of campaigns, social media marketing, brand reputation management, timely analysis of your business, and a lot more.
To understand the interaction pattern of visitors on your websites and buyers’ behavior, web scraping is the need of an hour. If you find “web scrapping” as a jargon, let me tell you that it is used in the replacement of terms like data extraction and web harvesting. Data extraction is the process of fetching data from your website directly with the help of tools and software to arrange in an understandable user format. These tools are programmed to access all activities of the website and user through the web browser. The analytical and visual screening tools are designed to fetch the activities of web crawlers/bots as well as users on your website.
On the World Wide Web, data extraction and web scraping terms are often interchangeably used. Some people consider data extraction is the subset of web scraping. In either way, the data is extracted from your website, and data extraction tools often convert them in the user-understandable format. This raw data, when processed as spreadsheets and mapping visuals, turns crucial for your ecommerce business.
What are the types of data extraction?
The data can be extracted from the deployed software in any of the forms. It can be purely textual, semi-textual, graphical, tabular, analytical, or in any other user-understandable format. Like heatmaps are gaining a lot of attention, in comparison to that of the tabular data. The reason behind inclination is simple; they are easier to understand. You can count on either of the below-listed techniques:
- Manual copy-posting
- Text search & matching content
- HTTP programming
- DOM parsing
- HTML parsing
- Semantic annotation recognizing
- Computer-based web-page analysis
- Vertical aggregation
Depending upon the type of software and technique deployed, the data representation tactics will vary.
List of data extraction tools/software for your ecommerce website
To fetch detailed reports for your ecommerce store, you can use all-in-one analytical tools like Google Analytics to help you with details about your entire conversion funnel. It will let you download the reports and customize them as per your preference. You can update settings to filter certain locations, IP addresses, block specific sources, and update the required details. If there are region-specific laws, you can check them and update details accordingly. Further, you can update CAPTCHA, firewall settings to manage the unauthorized activity of bots on your website. These are selective measures of data extraction that will optimize the performance of bots on your store.
When Google Analytics is the third party tool, there are few others that you can integrate into your website. The data extraction tools on which you can rely are:
- ImportIO: It’s a web-based platform for contact, address, and web data extraction.
- WebScrapper: With its ability to login to external pages, you can extract the website’s data, contact details, images, documents, and all details of your store.
- OutWitHub: It is the keyword extraction tool that can break your website’s content in different sections. Thus, making it easier to navigate to different sections of the content of your site.
- Content Grabber: As the name of the tool suggests, it lets you grab your website’s content in a structured format. In this way, it will be easier for you to use that data later.
How to extract data from your Builderfly store?
Your store is all yours, and you can extract all the information that you want. Our database system and integrated CRM can help you with:
- Export your inventory: Depending upon your business plan, you can configure your additional sales channels with the Builderfly store. However, if you are selling your products on some other sales channels, you will need all the details of your catalog. With the product export option, you can export your entire catalog in a single click. The exported file of your inventory will be in .csv or .xml file format.
- Export customer details: Leveraging the integrated CRM system, the buyer details of online as well as POS customers will be managed centrally. You can export the customer details from your store in the excel file format or advanced XML format to use it for marketing campaigns.
- Sales reports: From Builderfly Analytics, you can download day-wise, month-wise, and yearly reports for your store’s net sales. You can check the orders delivered and refunds/ cancellations of that time range. This will further make it easier for you to net sales of the time. You can separate the filters for return and canceled orders, from the refunds section. You can select the content displayed and copy it to your excel sheet for further reference. This will keep you from the trouble of downloading a huge count of sheets and checking for the required content distinctly.
- Product reports:
You can fetch the product based order reports and check with the count of bestsellers, most viewed, out-of-stock products. This will give you clarity about the type of products and the number of ones that should be replenished in the inventory. Based on your product reports, you can make sales forecasts for your business and plan the marketing strategies accordingly.
In addition to these options, you can check with each of the sections to explore distinctly. You can copy these details and update them in separate spreadsheets. This will make it easier to manage the details and use them later.
How to extract data from Builderfly mobile app?
With the Builderfly mobile app builder, you can design your mobile app and launch it yourself. The AI-flow within the mobile app and store makes it easier to check the live activity on your users. For each user, the log-file will be created for the individual session. To gain a better understanding, you can check with those log files fetch and extract them for insights.
When you are creating your store with Builderfly, the complete data of your store and user activities are stored on our cloud server. So, you need not worry about the data that can be lost due to any cyber attack. Even if your subscription plan fails and you won’t be able to fetch the data of your store, you can connect with our support team and get your ecommerce website restored within 20 days of the expiry of the trial period. For any further queries, you can write to us at support@builderfly.com.
