E-Commerce has been serving the demand of customers for more than the last two decades. The technological development and change in consumer interaction behavior are primarily responsible for the sudden growth of ecommerce. Almost ten years ago, the ecommerce retail share used to be approx 5.1%, and it jumped to 14.4% in 2018.
When the growth ensures the opportunity in the industry, it also welcomes competition!
In contrast to the old days, now several businesses are online. Time being the traditional retailers are understanding the priority of the customers and coming with their ecommerce web stores. For the established business, ecommerce websites are the source of connecting with customers and adding more sources of conversion. Whereas, there are businesses adapting ecommerce websites as their major source of earning.
Irrespective of the type of business and your target industry, the primary aim is to optimize your store to attract more and more sales. Launching your website is not like opening your physical outlet; customers will not start coming unless you market it; else, it will take a lot more time.
Don’t let your website saturate in the deep ocean of the World Wide Web. You need to follow the hardcore marketing plan for your ecommerce website to bring traction. Over the years, we have been assisting ecommerce businesses to design their store and flourish them to a brand. Here, we will share some of those business tricks that worked well for several businesses in their growth years.
Understand the value of content
Gone are the days when creating the plain website with a keyword-stuffed copy was enough to rank your website on Google. The updated algorithm accepts quality content with proper use of keywords, only if it suits the product’s requirements. Now, Google cares more for user experience. So, your content on the website must answer the search queries from customers.
Firstly, you need to focus on the content of the product detail pages. Don’t add a detailed 1000 words stuff here. It would be best if you were precise, yet count on the value-adding things: a catchy keyword rich product title, with bulleted benefits, and 150-200 words description will be fine. Concentrate more on the attributes of your product and adding variants. Add high-quality product images from at least 3-5 possible angles. For some static features, you can add them to images as well. Don’t forget to update the SEO for your product detail pages. It will improve the visibility of your store.
Further, the content development of niche-specific blogs can help you improve the reach of your business. The marketing team can work closely with graphic designers and professional content writers to market products righteously. You can also count on email copies for email marketing. The tone of your content must be conversational, as there is a lot of information, and people don’t read it unless it’s connecting.
Optimize your website
When you have a fancy budget for your ecommerce business, you can outsource the marketing tasks. As a startup, you may have to manage the site optimization tricks on your own.
Before making your store live, perform the site audit, and optimize your site for the search engines. In addition to on-page optimization, you need to manage technical SEO as well. When the site architecture is based on the targeted keywords for your business, your site’s organic exposure will improve automatically. This will aid in the paid promotion of your business in gaining the traction of the right set of audience.
Leverage the power of social media
When social media started to build the network and connecting with like minds, now it is one of the most potent tools for marketing. Ecommerce businesses are deploying different social media handles for different business niches. You can promote your products on Facebook and Google marketplace to rightly bring the attention of customers. These days, several businesses are deploying Instagram to convert their store directly into the shop.
The primary reason behind targeting customers on social handles is to share the product and create the urge to purchase exactly when they are ready to buy. If you navigate the customer to third-party links, customers will likely leave the product in the cart. Since users are scrolling through their social handles in their free time, there are higher chances of conversion.
Unlock the doorway to customers
Your business is meant for customers. Don’t simply put your choice of products on sale; rather, ask your customers what they like to purchase. This will only happen when you will open the door of two-way conversation rather than running the one-way ad campaigns. We know that conversion is the primary goal of any business, but it will not add any value to your brand.
Be open and receptive to your customers. Ask for reviews, provide live chat options on your ecommerce store, conduct timely surveys for your store, and make them feel important. When you listen to your customers, you will know what’s missing and how you can bridge the gap. The fair conversation with your followers and customers will improve the rate of customer satisfaction and add loyal customers in your pocket.
Be open for changes
Adaptability is the key to success. We know that you have been trying certain ideas for your business, and it was working well. But, if it’s not working today, try to understand the reason, know the facts and move ahead. You need to be open to the challenges coming through and open to change as per the need of the time.
The reason for the change can be a crisis, situational, change in customer behavior, or anything else. There have been several physical retail shops that were against online business and digitalization. Due to lockdown, many of those offline businesses came online, which was the only choice left. Yes, we know that it’s hard to accept a few changes, but your adaptability can make things easier.
Technology is evolving with time, and something that was working yesterday, may not work tomorrow. There can be a huge benefit of certain changes that are coming along. Even when ‘old is gold’ don’t be the advocate of mentality, rather develop adaptability to understand the facts. Business needs experimentation and risk-taking if you believe you can make it right, think again and go ahead.
The acceptance can lend the hand of technological evolution and help you understand the importance of trending technologies to blend personalization in your business.
These generic tactics will surely work well for all of the business niches. Further, depending upon your business niche, you can search for trending tactics and add them to your marketing strategy. We know that it will be a tiresome journey with a lot of effort, and it will not be easy. But, all of your efforts will be worth time investing, and you will be able to reap good fruits later.
If you have an idea for an ecommerce business and like to take it ahead, you can register your business at Builderfly and build your store easily. For any queries, you can write to us at support@builderfly.com.
