The ecommerce industry had been experiencing a great rise until this year. With the strike of the COVID-19 or Corona Virus Disease – 2019, the ecommerce industry, along with the majority of other industries, has faced a huge downfall. The reason being, the lockdown of various states and countries to prevent the spread of the disease. The impact of the virus may or may not lower any soon, but, the ecommerce industry is getting back on track by delivering essential products to their valuable customers while following the states’ and the governments’ terms and conditions. The scarcity in the availability of the essential products has created havoc among the people; so much that ecommerce industries are facing lack of supplies over the number of demands. During these testing times, you need to stay above your competitors in order to bag more customers. In this blog, we will be discussing the ways to target people for the ecommerce products you sell.
Ways to Target People for your Ecommerce Product
You might find thousands of ways to target people for your ecommerce product in the market. However, not every way may work for your business. It is you who need to choose the right fits for your brand. Here are some professionally picked ways to target people for your ecommerce product:
Discover Where your People Spend Time
Instead of waiting for people to visit your website, as a store owner, you can consider finding them where they are already spending the majority of their time. You need to be active on all the possible platforms your target people use. When you show your products on the platforms they are already using, you are increasingly boosting your sales while multiplying your conversion rates. Some popular platforms to search for include Twitter, LinkedIn, Instagram, Facebook, and Pinterest. Here’s your bonus, you can create shoppable posts on these platforms through your business pages. By doing so, you ease the process of shopping from your store for your people and eventually boost the sales rate.
Know your People
Knowing your target people while selling online is completely essential unlike that in the brick and mortar store. Come on, who interacts with every customer in a physical store? However, when it comes to an online store, you must know your people and by knowing them, you know their shopping requirements, their lifestyle, their likes, their dislikes, and the list goes on. When you know your people you are ready with what your viewers are looking for, all ready-to-buy. This prompt action impresses the people and greatly impacts their buying choices. When you know your target people, you exactly know why, how, and when to sell your products to them.
Keep Your Content Updated
The first thing people see is the content you post n your website, mobile app, or online store. If you are providing wrong information or outdated information on your platform, the chances of a boost in the bounce rate become higher. For instance, if one of your products are out of stock and you have not updated it, a customer may choose the product, proceed to checkout, fill the required details, and then come to know that the product is not deliverable to them. This can completely frustrate a customer; so much that he may find a better place to purchase online that offers updated content on their platform. When you are upfront with your customers, you are building loyal customers for the long run.
Study your Competitors
The best way to learn what works for your business niche and what does not is by studying your competitors in the same market. By doing so, you shall be able to understand what are their ways to attract customers, how are they interacting with their people, what are the loopholes in their services, and how can you better provide to your people. Not only will you be able to get a clear marketing strategy, but also you will be able to restructure your business model to offer your customers something more than that offered by your competitors. Eventually, there are chances that you drag some of their target people to yours’!
Engage your People’s Interest
Once you know your target people, the next step is to convert them into your customers and keep their interests engaged. For keeping their interests engaged, you need to create content that is relevant to your target people and optimize your content including relevant keywords. When you provide content that your target people can relate, the chances of them converting to your loyal customers are at its peak. The more interests they are for your products, the larger becomes your clientele base.
Use Multimedia
Studies have shown that people tend to remember the content that is accompanied by videos and audios along with written texts. When you share your product information, make sure to use multimedia. By doing so, you are creating a deeper impact on your target people’s mind. You can use your website page, blog posts, and social media platforms such as Facebook, Twitter, LinkedIn, and Instagram to market your multimedia content. However, you need to make sure that the multimedia content you share is of high quality and that you are giving strong and enough reasons for your target people to choose your brand over the rest.
Publish Targeted Ads
Two of the major online selling platforms, Google and Facebook provide the option to publish targeted ads of your ecommerce store or your business. Targeted ads are the ones that reach selected or targeted sets of people who are visiting or using the platform. While in the traditional ads, anyone who visits or uses the platform can view the ads you publish. Using targeted ads, you can filter in the people who are already interested in purchasing your products or services. The targeted ads work using the demographics of the users such as their location, age, gender, likes, dislikes, shopping interests, and browsing history. It is learnt that many ecommerce giants have seen tremendous growth in their conversion rates as well as their revenue.
Be Responsive
When you are actively targeting your people on multiple platforms they use, there are chances of them trying to contact your brand through the same medium. If they do not get a responsive communication from you, they will easily find someone who does. Due to this reason, it becomes essential that you be responsive to all the platforms as well as on emails, phone calls, and messages. The faster you respond to any query, the happier are your people. The result? Increase in the number of sales by bagging in loyal customers to your online ecommerce store. A smart way is to dedicate a few of your employees, if any, to answer the people’ queries instantly.
Create an Active Social Media Presence
Social Media is the place where people are spending most of their time; especially a millennial, you know who you are! Social Media platforms have now become a source of building trust and strong connections. You can leverage this opportunity to create a strong social media presence. When you are active on social media platforms, your target people can locate you easily as well as purchase the products of their choice directly from their social media walls (of course if you let them). Communicate with your target people, not as a brand, but as a friend who is there as a solution to their problems. No, we do not mean to give them motivational speeches. By personalized communication, we mean to offer your target people with what they require before they ask for it and by creating a strong social presence, you actively respond to their queries.
Leverage Affiliate Marketing
Affiliate Marketing is known to be a proven technique to build a customer base. It is a method of marketing where a business asks its affiliate network that uses Pay Per Click (PPC) or Pay Per Action (PPA) to promote their products and raise their brand awareness significantly. When the right resources are marketing your products, people tend to build trust in your products and eventually your brand.
Send Interesting Newsletters
Sending newsletters to your targeted people can evoke their interests in purchasing products from your brand. Newsletters are the thing that selective people out of the swarm of millions opt for; you need to be creative. When you send interesting newsletter content, your people will continue engaging with your business and that’s when you pitch to them to purchase your products. You can send offer alerts, promotional campaigns, knowledge banks, and anything that can keep your people interested to continue with your brand. A great way is to send personalized newsletters to your people to make them feel connected to your business, unlike the rest.
Ask for Opinions
A great way to give significant importance to your people is by asking for their opinions before leaving your website. When you ask for opinions, you make your people and their requirements valued. You can consider asking your customers to give a short survey or provide them with a feedback form. This step can help you know what your customer wants and most importantly what works right and what not in your ecommerce website.
