“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” – David Ogilvy, co-founder of Ogilvy & Mather
We believe it’s true!
With the increase in competition in the market, you can’t expect the customers to flood in, just as you start selling. You need to give a proper frame to your idea of products and create strategies to market your idea exactly the way you want.
To increase the reach of your business and thrive in the competition, you need to try all the ways to reach your customers. Online ecommerce stores prove to be one of the best ways to flourish your business.
Creating your ecommerce store must be taken in priority, even for existing small businesses. Unlike small scall and enterprise-grade businesses, startups are short of funds. That’s why they seek for free or limited budget ways to create a professional store to feed their business needs.
Building a business takes time, dedication, as well as investment. Let’s accept the fact that “Nothing is available for free.” But, you can look for options that can be pocket-friendly and more favorable for you.
What are the options to build your online store?
To design an ecommerce store for your business, you can:
- Compare and select the best website builder tools and software available online
- Check on DIY ecommerce platforms.
- Seek for the open-source web builder platforms and hire an ecommerce website development company.
- Seek for freelance developers and get your store developed.
What can be the most comfortable option to create my ecommerce store on my own?
If you like to know which of these is the easiest way to build an online store, we prefer saying it’s either a website builder tool or an ecommerce platform. Preferably, ecommerce platforms!
It’s because the website builder tool or ecommerce store builder will help you create your website only. Whereas, the ecommerce platform helps you in building your store as well as managing the other business activities. Thus, you can automate some of your business activities and streamline your business. When you are maintaining different sections of your business on your own, the ecommerce platform will serve you as a business assistant.
How can Builderfly help you create your e-commerce store for free?
Before telling you about the process of building your store, we would like to brief you about Builderfly for first.
Builderfly is a DIY ecommerce platform that cares to offer all the ecommerce services that you will need to turn your business to a brand. It gives you access to the online store builder along with the mobile app builder. However, that’s for the advanced business plans.
To support startups and innovation, Builderfly enables you to register with Builderfly Startup Plan and check your eligibility as a startup. If you fit in, Builderfly lets you create your store without any recurring charges and allow you to sell online for free for a lifetime.
Now, we are enlisting the features that Builderfly arms you with:
- Unlimited file storage: When you build your store with Builderfly, you will get the free web hosting for your store on our cloud-server. We try to maintain the uptime of 99.99% for all the websites as well as offer unlimited file storage on the server. File storage space helps you in maintaining the performance of your site even when you have high-quality media uploaded. If your subscription plan cancels and you forget to renew, your site and content won’t be lost. Rather it will be on our server for a tenure of 1 month.
- Unlimited product variants: Though you have certain restrictions on the count of products, you can list unlimited variations and the attributes that can make your product detail pages much more effective. Greater will be the count of variants you will add; more will be an option for the customers. The increase in the number of choices increases the chance of conversion from your store.
- Sell for zero transaction fees: Builderfly allows you to sell from our ecommerce platform for free. We won’t charge you any fees for your sales in any way. Now, you can manage the pricing of your products and improve the chances of conversion without worrying about the commission charges.
- Customization: We enable you to customize your store up to every possible extent. You can select the theme that fits your target market, and ready-to-implement templates help you customize different sections of your store. In this way, you will be capable of entailing the story of your brand without any additional investment. Also, it will help you build your identity as a brand.
- Market your brand with gift cards: Gift cards can be digital as well as a physical product that enables the customers to offer as a cash gift to buy the products from your store. On the one hand, they are known to increase brand awareness for your business. On the other hand, they ensure the arrival of new customers to your store.
- Discounts and offers: Offers, timely discounts, sales, and coupons are the best ways to entice customers to come to your store. We allow you to use all these marketing tactics to improve the conversion rate of your store. By minimizing the cost, you can add new customers to your bucket and improve the count of loyal customers as well.
- Unlimited staff accounts: The ability to create staff accounts help you safeguard the crucial data of your store. With selective access, you can monitor the actions of your team members and manage the activities. Also, you will know the person who is responsible for making certain variations to your store.
- Integrated CRM: The database of customer information is of the utmost value from the perspective of marketing and understanding customer behavior. Better you know your customers easier, it will be for you to optimize your marketing strategies. You can improve the customer experience by giving them personalized offers.
- Blog: The blog section in your ecommerce site help you engage with your website visitors. You can create the user base and promote, cross-sale, and up-sell your products by emphasizing more on the benefits and their utility. Since you will be using relevant keywords for the content, it will automatically improve the ranking of your store. When you talk about your industry, you are more likely to connect with the audience, and people rely on your products and services not only for products but for your knowledge.
- On-page SEO: Search Engine Optimization (SEO) tactics help you improve the ranking of your store as well as products in the organic search results on SERPs. We enable the feature of updating on-page SEO product-wise as well as web-page wise. Thus, improving the visibility in local search results, improve CTR, organic reach, page speed, and aids in overall marketing.
- Save your abandoned carts: The feature of recovery of abandoned carts aids in reducing the cart abandonment rate. With the periodic reminder to your customers, you can improve the conversion from your store. You can automate this task and stay in touch with customers for a larger period.
- Sync your sales channels: When you are managing different fronts of your business individually, an option to sync your sales channels can minimize your efforts and maximize the output. You can start selling on the global community of sellers, Google Marketplace, and Facebook. By integrating your sales channels, you can easily share your catalog, manage inventory, and manage orders via a single dashboard.
- Marketing tools: The aptest marketing strategies are very much required for you to sell the products in your store. With our integrated marketing tools like ease to link Google Analytics, Google Ads, email marketing, promotional offers, newsletters, and so on, it will be way too easy for you to promote your products. With better engagement, you will be able to promote your products and push your offers to customers in a better way. These tools will help you manage and update your conversion funnel of the store. Also, you can generate more revenue options and think of ways to beat your business rivals.
- Builderfly analytics: When you know the performance of your business, you will be able to create better marketing strategies. With Builderfly analytics, you will get all the details about your best-seller products, trending ones as well as low-inventory ones. You can highlight all those products on your store to improve the chances of selling. It will help you measure the ROI of your marketing campaigns and set a budget for future campaigns.
Builderfly lets you create your store, design, and customize it to provide a flawless experience to the users. To scale your business and add more functionalities, we have business plans for all sizes of businesses. You are free to upgrade your store at any time. To get hands-on experience in your e-store, you can register yourself for a 14-days free trial period. For further assistance about setting up your e-store or marketing, feel free to write to us at support@builderfly.com.
Happy Selling!
