Organic business reach is the game of attracting users to your site without actually paying anything more than time and quality content. The more traffic you will be able to drive to your website without any expenses for Facebook or Google ads, the better outcome it will bring to your store. Social media can also drive traffic for little to no cost if you use it strategically. With 200 million + monthly users, Pinterest has become a new source of soon-to-be-customers looking for the upcoming craft project, health, or beauty tips.
Moreover, industries that work along with the most popular Pinterest categories and could take advantage the most from it fall under hobby and craft groups. Drinks, gifts, and clothing companies can check on Pinterest to promote their business.
From the overall U.S, more than 72% of U.S. women aged between 25 to 54 are using Pinterest. So what are some different ways you can tap into Pinterest’s user base and increase your store’s traffic?
Best ways ecommerce store to use Pinterest:
Create Boards Based On Your Product Categories
Pinterest users are a big fan of brands as they produce and design virtual bulletin boards. Brands can showcase and promote their Pinterest account by creating a board for each product category they sell or desire to sell. For instance, if you’re selling toys, you can create a board for each toy type or may create a board for the “most trending toys.” This will demand users and potential customers of all different categories to easily follow and share the boards with their friends and family.
Use Pinterest offered features in the best way
To easily allow your users to find your account, you can add the hover “Pin it” button on the top of the images of your items on your store.
You can also utilize some explicit Pins such as Buyable Pins, Rich Pins, and Promoted Pins to boost the branding of your page on Pinterest.
What is unique to Pinterest is that it is a very successful and useful visual platform for ecommerce brands. If you arrange your Pinterest boards strategically and in the best visual pleasing way, then you can drive massive traffic to your store. Keep the name of your board under 20 characters, as a recommended practice.
To get more referral traffic, you can link back your Pinterest pins to your ecommerce store.
Create more group boards and share it with others to contribute to the boards.
Increase Reach Through Group Boards
If you already own a Pinterest account and are tired of not getting new followers and pins, maybe you need to move into the direction where your actual users are heading. One of the best ways is group boards, as it is a great place to share your content and get lots of followers. You just require to follow group boards that match with your brand and vision. Start sharing the content with a larger pool of audiences.
Leverage Frequently Used Keywords To Rank In The Visual Search Engine
Remember, Pinterest is a visual search engine, so to rank higher your images in user searches, you may require to use relevant keywords in the image description. Your pictures also need descriptive or long-form keywords on Pinterest, just as your website requires on Google. For example, if you are selling silver jewelry, then that text should be placed in the description part. Focus more on researching relevant keywords and make sure your pins are easily searchable to followers.
Although image quality is the key to attracting followers, pay more attention to hiring a good photographer or high-quality camera so you can capture good images for your Pinterest account.
Regular Content Posting
Content is the king of any social media platform. Updating and sharing new pins regularly to your Pinterest account will drive a considerable customer base. Users always require something new to engage with your page, and sharing regularly will urge them to come back to your store. In holidays or sales, you should start posting pins in advance to attract more customers.
Allow People to Buy Your products without Leaving the app
In today’s evolving business, everyone needs something fast and easily accessible. That is the reason that buyable pins are the best option for ecommerce brands as they allow your customers to go through the payment process within the platform, which makes the buying process efficient.
Naming is Also Important
Name your images very thoughtfully. Use simplified sentences and keywords while giving a name to your images. You can also include hashtags and quote comments from popular events within your industry.
Engage, Collaborate, Influence
Do not use Pinterest only to market your brand. You can also connect and communicate with your customers and other users by repinning other exciting pins. Sometimes you can also organize opinion polls and quizzes to interact with your users. Find out popular influencers relevant to your brand and collaborate with them on Pinterest. Ask your customers to Pin your brand or product on their page and tag you. You can then Repin those images.
Don’t Forget to do Some Good
You can also promote your CSR activities through your Pinterest account. It can boost your brand visibility and increase your brand value by showcasing the humanitarian part of your organization.
Use as a Research Tool
Pinterest is considered to be the best research tool. You can check users who follow your Pins to analyze what else they’re following. You can additionally keep track of the most Pinned images from your account to analyze and stay ahead of the latest trends in your industry.
Unleash The Full Power
By creating a business account on Pinterest, you can also take advantage of Pinterest Advertising, Analytics, and so on. These features will help you in understanding your customer’s requirements, which can help you in crafting and designing better engaging pins for your account.
Get Introduced To a New Demographic Base
With approximately 200 million active users, Pinterest is the right place to discover the different categories of new customers. The primary active users are female and millennials. However, a large number of new users are males. If your targeted customers are from this category, then Pinterest is the most effective platform for your ecommerce brand as it will help you in attracting your targeted customer base.
Stay Aware of Algorithm Updates
“It’s critical to stay on top of factors dictating the Pinterest algorithm, so you are using the platform to its full potential,” says La Greca. However, there are plenty of resources that can help you in staying on top of the new updates and changes such as Medium. Keep updating yourself and your Pinterest account as per the guideline to stay aware of changes in the algorithm.
Add share Pins to your product pages
Most of the time, customers learn more about your product is from your website. When customers click on your product pages, you can use this chance to invite them to your Pinterest page so that they can engage and share with their network.
Just include Pin buttons on your product images to appear on Pinterest. When your user clicks on the link, they will be directed to your Pinterest page, where they can share and save your products.
This tactic will boost your exposure to reach out to a broader audience.
Use alternating content formats
Since there are many images to show on the Pinterest account, you still need to build a strategy about how you are going to share your content. You can post different types of images to engage users. For example, some upcoming event update based on user search, your brand info, or any general info that users may like to see. Your products will get a better chance of getting user attention when posting a different kind of images.
Many marketers believe that “Visual content is better than posting textual content for customer retention. It can foster better understanding and reduce the time to read your post.”
To get more leads, you should move users through the sales funnel quickly. Try something new than your competitors. For example, you can share:
- New Product release update
- Give in-depth information to users via blog posts
- How-to product videos
Think about the future of Pinterest for ecommerce
Pinterest has already seen a considerable amount of change and is still emerging for an ecommerce brand. It’s easier than before for online retailers to get new exposure and generate more traffic because of Pinterest’s image-sharing feature.
Since your ecommerce website already covers so much information about your brand and products, take benefit of the features offered by Pinterest to boost your brand awareness.
Create a Pinterest strategy that includes showcasing images shared in different formats and styles. When done right, it can become a place where you can get new leads and offer the best value.
