Electronic store owners are shifting their brick and mortar stores to online stores or some are even managing both the stores like a pro. The reason being, people now look for convenience along with quality products. If they get products delivered at their doorsteps rather than strolling down the streets, they would prefer the former one.
Adding the best technology to your store and watching customers boost it and enjoy shopping from your store. Seeing their happy faces would automatically bring a huge grin on your face, isn’t it? However, to get your store to the point where you are selling to the adequate happy customers could be a challenge. There are a lot of things for marketing your online electronics store. However, sometimes it all comes down to including relevant content.
The basic pages to be included in an online electronic store
There are a few basic pages that you can consider adding to your online electronics store to drive more traffic, boost purchases, and enhance customer happiness. You might already have created some of these pages. However, some of them might be unique to you, and worth your read.
Here are a few pages we suggest you for your electronics stores, and how can you make your store interesting and amazing at the same time.
Who you are and what makes you different?
Whether you are selling electronic products of your own design or are selling products manufactured by someone else, one thing is sure, there’s a lot of competition in the ecommerce market. You need to find ways to stand out and convince customers that they should buy from your store and not from any other seller. Creating a basic “About Us” or “Our Mission” page can help you accomplish this goal. You can consider including the following points in the pages:
- The date of the establishment of your company
- The mission behind creating the company and its goal
- What makes you different from the rest
- What is exclusively offered in your store
Your potential customers will surely consider these kinds of pages to find out why they should purchase electronics from you and not any large retailer or competitor. If you are successful to offer even a single compelling reason for your store, you are certainly on your way to making a sale.
Give some thought on creating a page that persuades your target customers and spends their money on your store rather than your competitor.
FAQs
Another considerable page addition to your electronics store is a page that guides the customers with common queries or problems. Electronics can be quite intricate to understand, use, and maintain. They will positively need support to resolve their queries before their purchase and sometimes, even after the purchase. Dedicating a page to FAQs, documents, how-to guides, or even a video can calm their fears and prompt them to take a step closer to the shopping cart.
Warranties, replacements, refunds, and guide to product failure
Electronic products have higher chances of getting failed or even breaking. If your store is offering a warranty, including a replacement policy, or are providing instructions for repairing the failing electronic devices, you must consider dedicating a page for such useful information. Similar to the FAQs, this is the information that your existing customer using one of your products likely needs. However, shoppers will also look for your readiness to help and resolve their issues when skimming through your online store.
There is no limit to the amount of information to be provided on this page. Depending on the products you sell, you might have multiple pages. However, all the pages referring to failing electronic products and the solution for the same should be linked from one master page in your navigation so that your visitor finds it easy to find what they require without the need for endless searches.
Shipping and delivery information
Electronics are one of those products that we just cannot wait to get the confirmation on our mails. Typically, your customers are eagerly waiting to know how soon they are receiving their order and how will their product be shipped. Some shoppers would even do their share of research before making a purchase, especially for electronic products. You must consider including the following information in these pages for your electronic products:
- Your shipment speed
- Your shipping days
- The shipping carrier or method used
- The states and countries you ship to
- Your mode of updating the status and details of the order
- Time taken for delivering orders to different locations
- Cost of shipping based on the carrier or the location
You can include this information out either in a Q&A format, or through a table, in paragraphs, or a mixture of these. Make sure to provide use scannable texts so that your shoppers can extract an essential portion from it before continuing their shopping checking on the progress of their shipment. While you might not be offering free shipping, or might not be wanting to advertise it in the name of your page, you should focus on providing the shipping and delivery information just as clearly as possible. As mentioned above, skimmable content helps customers go back to their shopping or tracking as soon as possible.
Where else can customers purchase your products?
Some customers would not feel comfortable purchasing electronic products online. They might want to want to pick up your products and touch or use them in person, or talk to someone in-person and get advice about the same. Therefore, if you’ve made connections with retail stores and have placed your products in physical locations, make sure that you are promoting that online as well.
These where to buy pages can help you cater to your shoppers who prefer to buy your products offline. They might not want to pay for shipping with an online order or might simply be living near a store that is selling your products. If you’re selling your electronic products in even a single physical store, you need to make sure that online shoppers can track your products down without any hassles. After all, such customers who prefer offline purchases can potentially bring you more sales as compared to online customers.
Include these basic pages in your online electronics store and boost your sales in a jiffy. These pages are absolutely a delight to your customers and are a way to scale your business revenue. By adding one or all of these pages recommended for online electronics stores or lining those up will help you educate your potential customers about your brand, your products, and your ways and medium to support them before as well as after their purchase from your store. You’ll be able to better meet your goal of bringing huge grins on your customer’s faces which eventually brings a happy curve to your face.
