Holidays are the time when people spend most of their time shopping or at least looking for the things they like – be it online, be it offline. Every year, holiday sales are breaking the records with businesses enhancing their business ideas with innovative technologies. Studies indicate that people spend on online shopping more during the holiday season as compared to the rest of the year. Holiday sales are a great way to entice customers to purchase products without fail. Adding live chats to your online store has learned to be one of the most effective ways to enhance conversion rates.
Ways to drive conversions with live chats
Give prompt response
Internet users are learned to have an extremely low level of patience when it comes to seeking assistance online. In the incidence where they have to fill up forms and follow complicated procedures to get assistance, chances are they return frustrated to find a better option. As a store-owner, you need to make your live chat as prompt as possible to retain the customers’ interest in completing purchases from your online store. Live chat will help you retain your potential customers and convert them into buyers.
Scale down abandoned carts
The majority of the online shoppers leave abandoned carts due to a lack of required support and assistance from online store owners. Live chats help to solve your customers’ queries in a jiffy providing them with the solution they are looking from your support team. It increases the rate of customer satisfaction as well as decreases the chances of abandoned carts.
Be available to your customers
One of the major reasons for people preferring offline stores for purchasing is that they get personal attention from the store owners. Using the live chats, you can do so by being available for your customers round the clock. When your customers see that you are available at any point in time, they feel assured resulting in higher customer contentment.
Optimize your live chat
Optimizing your live chat system during the holidays can help you gain easy attention from your store viewers. You can consider customizing your chat widget and form personalized greetings for them. Improve your user experience by engaging with your customers 24/7 using a chatbot, payment gateway, and such. Also, make sure to provide a smooth checkout procedure to your customers.
How live chats help in enhancing conversions?
- Live chats let you connect with your customers in real-time that enhances the customer experience and hence the conversion rates
- Live chat can offer an instant solution to your customers’ queries hence reducing the chances of abandoned carts
- It saves the customers’ as well as your time in resolving the problems
- It can boost sales in a considerable ratio with happy customers reaching your store every time they wish to shop online
- If you have hired a chat-bot, it will connect and chat with hundreds of your customers at the same time and resolve their issues at the earliest possible
All these tips can help you scale your customer base with the best results. All you have to do is keep your customers happy and your part is rest assured. One happy customer can potentially bring 10 more happy customers to your store. If you are an online store owner and have not yet integrated live chat support system, it is the right time to get started.
