Attracting customers to the shopping portal by just establishing an online presence is not enough. Rather, one has to put efforts to boost the ecommerce holiday sales so that the store gets identified by the customers in the festive season.
The holiday season is the most rewarding time for the ecommerce store owners to increase overall sales. But it turns out to be difficult as they need to toil hard for converting the visitors into conversions. The time has arrived to be prepared for Christmas, where website owners can capitalize on targeted customers who are hungry for big deals.
Today, most people express their love for festivals by sending gifts and wish cards to their loved ones. And for that, they consider online shopping the best and simplest alternative. The holiday season is the ideal time when ecommerce stores can earn customers and conversions simultaneously. All they need to do is to implement proven ecommerce SEO strategies that are best suited to provide optimum ecommerce conversions.
Here are some widely implemented tips that help ecommerce webmasters to increase conversion rates during festive days.
Planning
You have to plan for your Christmas season at the right time. What your plan looks like relies on what kind of online store you have. If you have an online gift shop, now is the perfect time to go all-in with your marketing. It is predicted that half of the money spent at Christmas goes to purchasing presents. The other amount goes to food, drink travel, and decorations.
Regardless of what type of online shop you have, you can benefit from the Christmas shopping season. Whether it be a campaign, competition or advertising with a Christmas theme, just make sure you have a plan. Doing so can help build your brand.
Engage Broadly With Mobile Customers
Currently, desktop ecommerce has become an ideal choice for users. On the other hand, mobile ecommerce is growing at a high pace. Stats say that during last year, ecommerce holiday sales increased by 59%. This is because of the wide usage of mobile devices. Surprisingly, approx 50-60 % of search queries usually come from mobile devices.
Technology is getting improved day-by-day which encourages people to take advantage of it. If you are in a dilemma of how to optimize an ecommerce website, engaging more with mobile users is the initial step you can start with. To start with, make sure that your website is mobile responsive. Connecting officially with these smartphone users is a great way to earn more customers during the festive season.
Recover Abandoned Carts With Festive Special Discounts
According to stats, 99% of the audience don’t make purchases for the very first time when they visit the store. Thus, they choose to abandon the cart. It might be scary but true somewhere. But now, there are chances that you can bring back the users who abandoned their carts by sending festive sale offers to their selected items. It cannot be possible that you could be in the right place with the right offer. Hence, you should be ready to retarget the visitors whenever possible. Festive days are the high time when you succeed in this venture.
Give Landing Page A Complete Festive Makeover
Guide your web designer to create a theme-based festive background that is embellished with bright banners. It’s up to you how you want to decorate your landing page so that customers get attracted and feel like making a purchase. Fascinating visitors through the exquisitely designed promotional page gives better ecommerce website optimization during holidays. This not only attracts customers and creates a joyous mood, but also results in better conversions.
Send Automated Push Notifications & Holiday Sale Emails
Sending pre-sale promotional emails to targeted customers is a powerful strategy that anyone can utilize to increase the chances of getting more conversions.
Similarly, if you wish to spread awareness for your upcoming ecommerce festive, you first need to target the audience via attractive emails and festive alerts. The promotional campaigns create a sense of urgency and instill a fear of missing out on something important which compels the users to click and view the deal.
Acquire Customers Before The Sale Starts
People love to prepare for everything before time. They apply similar logic when it comes to purchasing gifts. Users buy products before to deliver gifts to their family and friends in advance. No one will recognize that your store is also giving mega festive offers to the customers if you don’t prepare your store in advance. Many consumers visit ecommerce stores before the festive season only to check which one is offering the best deals on products. This definitely boosts the conversion rates of your online store.
Paid online marketing
If possible, think about promoting your products and your company through Adwords, particularly Google Shopping Campaigns. You should likewise consider Instagram and Facebook, as they give you the chance to buy targeted marketing for your particular target audience.
Final Thoughts
When the festive sale starts, people are supposed to shop like crazy. This is all because of the bumper offers and deals ecommerce stores offer on every product. Ecommerce website owners often think that it is easy as pie for them to earn optimum profits during the holiday sales. Keep in mind, there are ecommerce giants who keenly execute SEO for an online store. And these pioneers always win the race of getting amazing conversions during festivals. Now, it is your turn to execute the above-mentioned tricks & tactics to earn better than the others.
