The ecommerce industry is the fastest growing industry from the past decade. As per the studies conducted by Statista, there is a continuous increase in revenue generation in the ecommerce industry. With the industry growing at such a lightning pace, the competition among the online ecommerce sellers is on a hike. Every store owner wishes to scale the Google Search Engine Results Page (SERPs). Backlinks are known to be one of the most effective ways in Search Engine Optimization (SEO) to rank on the top in Google. It means to link other websites to your own website. Google recognizes such links as a sign of a trustworthy website that must be ranked higher than its competitors. However, you must make sure that the provided backlinks must be relevant to your website. Remember, the more relevant the backlinks are, the higher are the chances of getting higher ranks on the SERPs.
Why should you use backlinks on your ecommerce website?
Using backlinks is incredibly effective to improve the rankings on the Google page. The first three ranked pages are known to be the most viewed by the public (approx. 55%). The main aim of links is to gain as many authentic links as possible to let Google know that your website is popular as well as reliable.
Backlinks that you must avoid
Before knowing the types of backlinks to include in your ecommerce website, you must be clear with the links that you must not include in the same. Below are a few links you must avoid for your ecommerce website:
- Low-quality content and guest posts as they are considered as a Spam by Google.
- Irrelevant links as Google recognizes it as Spam links.
- Automatically generated links from tools that are of low-quality invite penalty from Google.
- Paid links that manipulate the Google SERPs are considered as a violation of Google’s rulebook.
Things to consider when choosing links
Before linking, there are a few factors to consider, such as:
- High-quality links from relevant websites have much more impact than low-quality links from irrelevant websites.
- Unique domains are essential for backlinks to be considered as relevant.
- Keyword-rich texts are important to add value to your backlinks.
- The number of backlinks on one page will reduce the value for each backlink.
Types of Backlinks
When creating a backlink, the website can set the link as either follows links or no-follow links. Follow links are for the search engine to give value to the links and the no-follow links are to provide less value from the search engines. Due to this reason, follow links are considered to be more valuable than the no-follow links. However, the no-follow links can also drive relevant traffic to your website. Backlinks are not valued when they are used in the ‘Header’, ‘Footer’, or the ‘Sidebar’ of the website page. Therefore, you need to make sure that the backlinks are used in the main content or body of the website page you choose. Following are the best types of backlinks that can serve to a long-term SEO result:
Editorial backlinks
When other websites link your website in their quality piece of content, it is known as an editorial backlink. Editorial links can include citing your website source as a good source of information or additional information, including your website as infographic, etc.
Business Profile
Backlinks that include your business profiles are a great way to let viewers visit your website. Your business profile can be included in industry-specific directories, social media networks, and business listings. It lets Google recognize your website as a high-quality and trustworthy site.
Guest Blogging
Guest blogging is another smart way to build valuable backlinks. When you write a guest post and submit the same, you have the option to add an editorial backlink in your content. It is a reliable method to gain authority for your website.
Acknowledgment
Reliable sites, when acknowledging your website, it is known as acknowledgment backlink. If a high-profile website acknowledges your website, Google recognizes your site and ranks your website accordingly.
Press Release
A press release serves as a marketing tool as well as creates a backlink for your website to let the viewer know about your website. You can generate backlinks on actual press releases that will get you gain trust. However, you must make sure that the press releases are worthy enough to be included in the backlink.
Building backlinks is one of the most effective and long-term SEO tactics. Links when done right can help your website scale the Google SERP and provide you with a durable web traffic flood. Highly trusted backlinks from popular websites can increase your ecommerce web site’s authority, significantly. It is a great source for driving more web traffic. Generate relevant backlinks for your ecommerce website and avoid using spammy resources.
