Flipkart is actively promoting sales on the website by providing additional offers exclusively for sales that take place through the app & website. By taking part in these Flipkart sales, your products will be more visible.
Flipkart helps to mobilize your sales through television commercials, promotions, online advertisements, and so on. Additional offers are available to shoppers during a sale. A sure-shot way to increase your presence on the Flipkart online shopping marketplace is to participate in these sales.
Also, these sales help boost sales helping you refresh your catalog or get an idea if marginally decreasing prices can lead to increased sales.
To improve as a seller and reach the gold Seller Tier, it is a good idea to work on improving your sales. One easy way of doing this is through customer purchase patterns and promotions.
Understanding customer buying patterns:
- Purchase patterns mean what are the online shopping trends, the things that they look for, what convinces them to choose your product over other sellers’, etc.
- All customers are looking for discounts and good deals on products that they wish to buy.
- Sometimes, the discount or offer may be so exciting, that the customer may consider buying it even if he/she had not planned to before as it helps him/her save money.
What should you do?
- As a seller, you should sign up for promotions as and when possible. This makes your products more visible and will attract more customers, helping you earn better profits.
- Over the years many Flipkart sellers have been able to double their sales by participating in promotions
But before you opt for promotions, remember to understand the types of promotions you can choose from. These are as follows:
Flipkart promotions:
- These are the promotions that Flipkart India offers customers and you would not have to bear the discount amount.
- Remember that once you opt out of a promotion, you can’t opt back in again.
My promotions:
- These are the promotions that you can offer your customers. You can go to ‘Growth’ and click on ‘My Promotions’.
- On the ‘Promotions Overview’ page, you will be able to click on ‘Create Promotion’. Enter details such as promotion name, duration, and discount to the customer. Then click on the ‘Create Promotion’ button to complete.
- On the ‘Promotions Overview’ page, you will also be able to see the units that you have sold through promotions and the revenue that you have earned through them. It will also give you details on all the promotions that are active, upcoming, awaiting approval, completed, disabled and rejected
Remember that if you opt in to more than one promotion for the same duration, only 1 discount will be applicable. The promotion that is giving the customer a better discount will be applied and not all.
And, If you have joined and are currently thinking to grow your online store’s overall sales, here are few tips on how you can increase your sales during Flipkart offers.
Product Listing Ads:
To increase more sales, you need to attract higher traffic to your online products. The more clicks your products receive, the higher the chances of them getting sold. The simplest way to receive more clicks for your products on Flipkart website is via Product Listing Ads. Here is how it works:
- You select a product and create an ad campaign for it
- Flipkart display these products as ‘Featured Products’ on pages of its website
- Shoppers see your ad while browsing through products that he needs to purchase and clicks on your product
It boosts the visibility of your products and enables you to reach a larger customer base.
Good packaging
The look and feel of your product, when it is shipped to the shopper, have a big impact on the buyer experience. Packing products with great packaging material minimizes the chances of in-transit harm. Yet, more than that, it shows buyers’ trust in you and your brand and increases quality service, which can boost your sales. We have examined that 53% of consumers make repeat purchases from sellers who send premium packaging, and 4% of consumers expect their online orders to receive in premium packaging. Investing in packaging can result in a gain of 30% more sale.
Stick to the rules
Flipkart’s business practices and selling policies are designed to increase buyers’ trust in Flipkart sellers. Buyers purchase more from sellers with decent reviews and ratings. Do not indulge in unethical business practices like shipping empty boxes to the buyer and selling fake products will win you many glad Flipkart customers.
Stock up your inventory
Inventory is a significant part of any retail business and ecommerce is of no different. You should always have a sufficient stock of items and different variants of your products to fulfill orders faster and do more business. Stocking up additionally keeps you to face a shopping festival at any time.
Deliver on time
If you want to boost your sales, you should always meet the buyers’ expectations–– Regardless of whether it is the quality of the product or time taken to dispatch it. Fulfilling a return or exchange request on time is just as important too to get good customer ratings and reviews.
Images
On a digital platform, pictures are the closest to the shoppers can get to see the real product, making it an important element to online selling. The product images should be of high resolution and with every detail display properly. What displays good, sells more, so ensure product images are photographed well to attract buyer interest.
Keep customer delight a priority
To increase your sales and become a successful seller on Flipkart during promotions, you ought to consistently work towards spreading happiness to your customers. Commitment to delivering your customers to the great of your ability is key to meet their high expectations. As a seller, you sometimes have to put yourself into the shoes of your customers to understand their problems and resolve them quickly. Accepting feedback and working towards giving them better service will give them so many reasons to smile.
When trying to increase your store’s sales on Flipkart, you should not only be focused on the quality of products and services, but also make small investments in boosting traffic to your products. Participation in sales as it is essential investments for benefits in the long run. Builderfly ecommerce store owners can sell on Flipkart by listing products and managing orders from Builderfly dashboard only.
