Did you know that US ecommerce sales reached 409 billion dollars in 2017? And they are expected to grow to a whopping amount of 638 billion dollars by 2022?
Though the ecommerce industry is seeing rapid growth, many brands struggle to boost their ecommerce conversions. Most of them focus on improving their carts and checkout pages to increase sales. But a majority of customers don’t even reach that point.
Many customers decide whether they want to buy your product or leave your store while they are on your product pages. So brands need to create high-converting ecommerce product pages.
No matter how well you market your brand, or how much traffic you get, you are not likely to get sales with poorly optimized product pages.
If you want to level up your product page game, check out five of these best ways to boost your product page conversions.
Use Impressive Product Photos
Would you trust a store that has not a good pictures their products?
Product photos can either attract your customers or turn them away. It’s often by looking at your product photos that your customers decide whether or not they should keep looking.
Use well-lit, high-quality images on your ecommerce product page. They must show your products the right way. Many ecommerce store owners prefer using a white or light-colored background for their product photos. Doing so can help you maintain consistency and emphasize your product.
Unlike retail stores, your customers can’t see, touch, feel, or try your products when they buy online. That’s why you should show your product from multiple angles. Nearly 33.16% of customers want to see different photos of a product before they buy it.
You can even include a 360-degree shot or a video that shows off all of the important features of your product.
Ecommerce Product Page Must Feature a Clear Call-to-Action
Another important factor that can help you boost ecommerce conversions is the call-to-action (CTA) on your ecommerce product pages. Make sure that each product page features a clear call-to-action.
If you want people to buy, you need to tell them to buy. That’s why it is important to have a clear CTA that tells shoppers what they should do next. Don’t try fancy CTAs. You can be direct with phrases such as “add to cart” or “buy now.”
Use a color that makes your CTA button highly visible on your product page.
Fashion brand, ASOS, uses prominent CTAs on their ecommerce product pages. They also allow customers to mark the items they like as a favorite.
Upsell and Cross-Sell Relevant Products
Though an ecommerce product page should focus on selling that product, you shouldn’t miss the chance to promote other products.
You can suggest relevant products or other similar items to your customers when they’re on a product page. This can help you engage them and encourage them to make more purchases. It can also help your prospects with their shopping needs.
Many ecommerce brands use upselling and cross-selling techniques to maximize average order size and revenue.
Ecommerce giant, Amazon, displays relevant products from the same brand and other similar products on their ecommerce product page. They also showcase products that are frequently brought together to help customers buy everything they need at once.
Give Your Ecommerce Product Page an Engaging Title
It’s crucial to give your ecommerce product page a catchy and engaging title. After all, the title is the first thing that anyone visiting your ecommerce product page will see. It’s that one-liner that can hook the attention of your visitors.
You must also make it a point to let the title stand out. Increase the font size and place it at the top or center of the page, above the fold. You can also try to use a color that it is in contrast to the other elements around, including the background color.
People don’t just look at the thumbnails of your products before choosing to make a purchase. They place a lot of importance on the title of the product as well. Getting both right is the perfect recipe for the success of your ecommerce product page.
Create an Urgency
One of the best methods of improving the conversion rate of your ecommerce product page is to create urgency. You must leverage the power of FOMO (fear of missing out) and get your customers to think that they may lose a great opportunity.
One way of doing this is by announcing a limit time sale. You must ensure that you make them realize that they’ll miss out on the sale if they’re late.
You can do so by adding a countdown clock. Another way of doing it is by letting your customers know that a limited quantity of the products is left. This might just give them a nudge to purchase as they may end up losing the product if they don’t.
Amazon does this extremely well during their Deal of the Day sale. Every ecommerce product page has a timer next to the product name. Some of the products even have the quantity in stock listed as well. This creates an urgency in the minds of their customers.
Crafting Your Ecommerce Product Page
It takes you a lot of time and marketing effort to drive targeted traffic to your ecommerce store. however the majority of that will be a waste if you don’t optimize your product pages to increase conversion rates.
You should focus on the points mentioned above to provide a better shopping experience for your customers. This can help you increase conversions and encourage your customers to shop again.
Which tactics do you use to boost your ecommerce product page conversions? Please let us know by simply dropping us an email or DM us on Twitter – @BuilderFly. We’d love to know your thoughts.
