The product arrangement in a physical store decides the number of products bought and the time spent for the same. A customer would look for a shop wherein the products are easily accessible rather than a shop wherein the time spent for searching the product overlays that of buying them.
Similarly, apart from the fact that online stores help in reaching millions of customers all at once, it is important to lure them to buy your products. A visually appealing website can entice more customers than a poorly designed online store.
Whether the store offers 20 products or 200, the right display and quick accessibility to the product is the key to successful selling. Experts suggest that the quicker your store gain customer-attention, lower the risk of high bounce-rate.
Here, we list down the 5 grave mistakes you must avoid right now when designing your online store.
Mistake 1: Poor Product Images
A product image is the main source for letting the customers know about your product without them checking it in-person. A great product image must not be:
- Smaller than the ideal size
- Of poor resolution
- Irrelevant to the product
How to work on it?
Click the image with a professional camera or hire professional photographers for the same. Keep your customers updated with realistic product images that can help them analyze the product. Provide more than one product images and possibly a detailed image to imbibe trust in them to buy your products.
Mistake 2: Complicated Navigation
If you confuse your customers with complicated navigation to your products and purchase, chances are, they will search for better options. One of the worst mistakes in creating an online store is to not use categories or not group the products for better customer understanding.
How to work on it?
You must not only create suitable categories for the online store but also justify it by offering a decent number of products in each category. Moreover, your store must allow the customers to easily navigate through without much hassle.
Mistake 3: Incomplete Product Description
The product description is similar to a salesperson pitching a customer to buy that product. If you give incomplete information about a product, the customer could be least interested in buying the same. Additionally, if you describe the product using lengthy paragraphs, it can shove them off as well.
How to work on it?
Make sure to cover all the aspects that are looked upon when buying a product. Your product description must be crisp, clear, and to the point.
Mistake 4: Complicated Checkout
Even if you navigate your customers easily with the right store design, if the customer finds difficulty in the checkout, the chances of abandoned carts are high. Every customer looks for a smooth process for buying a product and as a store owner; you need to make it happen.
How to work on it?
You can reduce the steps between buying the products added in the cart. The lesser the time to check out, easier is the process for the customer. The ideal procedure includes a single page for the customers to purchase the product they like. You can consider using a better layout that eases the checkout procedure.
Mistake 5: Shabby website design
With the number of online stores on a hike, it is essential to let your customers know the reason they should buy products from you. Shabby website design will decrease the rate of conversion. The visual impact on a customer is slightly higher than the influence of the content.
How to work on it?
If you are not well-versed with technical knowledge, HTML or coding, you can consider hiring a professional team that can help you in designing your website. However, the only restriction would be that your website design will not be as per your perception. To bring a solution to this, Builderfly – one of the most powerful ecommerce platforms to build an online store and native mobile app does not require technical skills. You can build your store and an app in your way.
In a nutshell
If you wish to differentiate your store from the rest in the flock, the right designing can do the wonder. Remember, you need not be a tech-savvy. Platforms like Builderfly offer you the exclusive opportunity to build your unique store with dual power of customization and Artificial Intelligence. Whether you plan to start a new business or you are at any stages of business development, Builderfly can be the right platform to build a gorgeous online store, create an AI-powered iOS and Android mobile app, as well as optimize your store and app. It is the only platform that is designed in a way that business is accessible to every human. Moreover, with Builderfly, the 24/7 dedicated support team helps you avoid such grave mistakes while designing your store to let you reach millions of customers.
