There’s no denying it; Video Marketing has been on the rise from the last few years, becoming ever more popular and available for brands. And while popular sites such as Facebook, Instagram, SnapChat, Twitter, and even your own website are incredible places to invest, YouTube remains the giant in the space, with people spending a billion hours every day watching videos on this platform.
Video adds a totally different dimension to your marketing mix. Done appropriately, you can utilize video to showcase features and stories of your product, tell the historical background of how your company has become, or demonstrate how your product might be used in a manner that can’t be captured in web copy or in print. Furthermore, that drives more sales. As per MultiVisionDigital, a video production company, shoppers are 64% more bound to purchase a product after watching a product video.
YouTube can be a paradise for business development, through which you get a lot of traffic and leads and even sales.
Here are 5 effective ways you can grow your sales using YouTube marketing
Get Branded
So your content is extraordinary. But is your channel itself visually engaging? If you need visitors to pay attention to your YouTube channel seriously and subscribe to your channel, you have to look professional. Branding your channel will likewise help users promptly recognize your content. If you have a blog or website, you should have some sort of look and feel you use to separate yourself from different individuals and/or companies, so it just makes sense to carry over that branding to your YouTube channel too. Take a look at a fashion brand ModCloth.
In addition to visual branding, Remember to include custom URLs to your channel header – and to write an intriguing bio about who you are and what your videos are about.
Create Short Videos
As per one recent analysis, YouTube videos under 2 minutes in length get most of all views. That ought to be no surprise. Nobody needs a long slog through the entire history of how your store was established or every detail of where your product was originated. Try not to rush what you have to say, yet it’s smarter to decide in favor of brevity when possible.
There’s another extraordinary reason that you should tell your story concisely. YouTube has recently rolled out a change in its rankings algorithm to support videos that engage viewers. So videos that are regularly watched until the very end will be given more visibility than videos that are abandoned early. Accept this as another reminder that the quality of engagement could easily compare to the number of views.
Reformat Existing Quality Content
Obviously, the easiest way to grow your channel is to build extraordinary content. But that content doesn’t generally need to be built from scratch. A few of your best videos can be created from engaging, useful, actionable and valuable content you’ve already created in the past. Many people go to YouTube to discover answers and how-to tutorials for the problems they’re facing, Showing content that solves problems is an extraordinary material for shoppers. Check the guides, blogs, and other high-performing material you already have and think about how to make them into cool videos.
Keep Using Annotation to Engage your Audience
Annotations are those little boxes that pop up as commentary or ‘Subscribe’ links. Annotations are a YouTube feature that allows you to add text and links to your videos. These can be humorous contributions, after-the-fact comments, offers to subscribe, or links outside of YouTube. Utilized appropriately, annotations can give you more subscriptions and views.
And, It’s very easy to add them to your videos. Simply go to your Video Manager, select the video you want to modify, and use the down arrow on the Edit button to add the Annotation manager.
There are two different types of annotations available.
- The first is little speech bubbles that show up as interjections or commentary on the video. You can edit their box size, length, and font.
- The second kind of annotation is active links. These are additionally separated into different categories. You can link to another video, to your channel, to a charity cause, or to a specific playlist.
Note: Be cautious about including an excessive number of links and text boxes in your video. They start losing their viability if they begin to clutter.
Be Consistent in Uploading Content
A well-designed channel won’t be used by many if there are no video or content. If you want to proceed with YouTube marketing, then it is advisable to be committed for the long term. Once you strategize your YouTube marketing content, then frequently post content and engage users. A long period of silence may kill your subscribers. Decide the frequency of posting and stick to it. Don’t worry, you don’t need to design a big budget to get this done. Today’s smartphones offer some excellent video recording capacity and make video editing easy for you. We recommend that you should post one video once in a month or post twice a month. Once you get to know the increase in engagement ratio, you can commit to it.
Wrap Up
Keep in mind, driving engagement with quality content is the thing that engaged followers subsequently.
Similarly, as you’d encourage people to follow you on Twitter and Facebook, you can encourage your viewers to look at your different videos or subscribe to your channel. Be true to yourself and your brand, and speak with your audience along the way.
