It doesn’t matter how good your deals are; if your site looks outdated, people will assume your brand is low quality. What’s new today may be outdated tomorrow!
According to Statista, the number of digital buyers worldwide for 2018 reached 1.79 billion. The forecast for next year is, even more, promising with the numbers expected to get to 1.92 billion.
Looking at the above figures, it is not surprising to see why a businessman would invest in an ecommerce website. To put yourself one step ahead of the competition, you as a designer have to continuously assess the merits of the latest trends.
If you’re planning to redesign your online store, you must be aware of what’s trending right now in the ecommerce sphere. Here’s a closer look at some of the hottest ecommerce design trends that are going to dominate 2020.
Newest E-commerce Web Design Trends for 2019
Micro-Interactions
If you’re familiar with UX design, you may already know the term “micro-interactions.” If not, they refer to the small and subtle interactions of a site that serve minor or secondary purposes — things that aren’t necessary for usability but still help. Think of them as icing on the cake.
They help users accomplish certain tasks by acting like directions. This feature aids users in the following ways:
- Provide users with important feedback or the consequence of an action they did on the website;
- Inform users when they complete a task;
- Help users stay engaged on the website;
- Prevent errors of operation by showing users every step of the process.
Typically, micro-interactions take the form of:
- confirmation messages
- hover animations
- scrolling visuals
- transition animations
- sound effects
- error messages
Because there’s a wide range of applications for micro-interactions, you may want to conduct some user tests to find your most problematic areas. If your users have no serious complaints, look for areas where micro-interactions can “add a little something extra” to a user’s shopping experience.
2. Different Grid Layouts
One of the most important trends in web design for the next year involves thinking outside the box. Two distinct patterns will make up the base for all grid designs on websites. These include the broken grid and the asymmetrical layout.
The above layouts make it possible for business owners to structure their sites. Adding content such as images, video or any other form of typed content can easily be done on a broken grid.
When you use various grid layouts, make sure to take into consideration the various devices your users have at their disposal. For example, a grid layout on a mobile device like a smartphone should not have a lot of content added to it. If you have extra content to add to your page, give the user the option to scroll down and find it. The following websites have some of the best grid designs today:
3. Material Design
When it comes to user interface design, you need to have the right tools so your site can easily interact with users. Material Design continues to be popular and is now being adopted by on a large scale. Since its release in 2014, this vibrant design style has been trending and will continue to make waves in the future. Material design offers the tools you can use to complement your user interface so that you get the most out of it.
Material design works based on different design features like colors, space of a webpage, grids, the images and the typography used. All the above design features are taken into consideration to create a site that will serve your business well.
Another good reason to consider material design for your ecommerce site is its ability to express your brand and flexibility across various operating systems, like Android and IOS. The following examples have machine design done just right:
Bottom line
Online retail is a very competitive industry. However, this does not mean that startups cannot make it. In fact, with the current growth of the online buying population, businesses have a lot to apply if they only implement the right tactics into running their business.
Investing in your site is a great way to start. To do this well, you have to know what is trending and how you can apply it to your design. We have identified some of the best ecommerce web design trends to expect and also looked at ecommerce website design inspiration for 2019 to get you started.
Which of these trends are you most looking forward to trying out? Tweet us @BuilderFly with your thoughts.
