Once you are done with creating your ecommerce store, you may be thinking about the conversion. There are plenty of options like Adsense, affiliate marketing, etc. to earn from your eStore. But, your main target is to earn from the sales you acquire from your business. However, the conversion isn’t that easy and you need to start gathering the audience first. When you promote your website across the social channels and business listing sites, you will surely start getting loads of traffic. Your actual struggle isn’t only about bringing the visitors to your store, but also bringing the quality traffic.
What is the Quality Traffic?
For example, you have a toy shop where you are getting a lot of customers asking about the electronic switches. You will be surely frustrated when a customer comes to your business.Do you think this people are worth for your business? Of Course not! The quality traffic is those customers coming to your toy store, who are looking for a variety of toys and are willing to buy them. You need to optimize your store to gather the traffic that can bring conversion to your business. The SEO optimization can do wonders and is capable of attracting huge traffic to your store. But, the conversion rate of your store depends on different variables. Such variables can be the website UI and UX, your understanding of customer’s expectations, the category of traffic as well as the quality of your website content.If you are confused about calculating the conversion rate of your ecommerce store. You can simply use this formula: Conversion rate = Sales Transactions / Total sessions
The conversion rate is a powerful Key Performance Indicator (KPI) to evaluate your business performance. This way you can evaluate the ups & down of your business in a more precise and better way. Let’s resolve the secret behind improving the conversion rate of your ecommerce store.
Understand your Target Customers
This may sound very generic, but the sale starts before even a visitor hits your site. You already know how to please your customers when they visit you. But, before that you must know your target audience. This will allows you in making the strategies to bring quality traffic to your store.
These ideas will help you understand the demographics, behavior, and expectations of the customers. This will surely improve the chances of customer conversion and can help you bring innovation to your business as well.
Manage your Customer’s Expectations
Do you know what your customers expect from you? If you don’t know, then visit your web store or go to Google Analytics and understand what are the challenges they are facing at your store or in general. You can list down them in a single sheet and start answering them one-by-one.
Here are some of the common issues that customers come across:
- Website UI/UX: In ecommerce, the website is the online source from where your customers are interacting with you. Most of the time, there can be certain issues in the website’s UX, it can be at the checkout page or in other pages with the broken links. When you don’t fix it, you lose your customers daily. And, that’s why you must keep an eye on your website and fix the issues as soon as you come to know it.
- Speed of the Website: None of the customers will wait for minutes to let your website fully load, they will simply leave in few seconds. And, that’s why you must optimize all images of your web store. This will help you in maintaining the speed of the site and not losing customers otherwise.
What are the Challenges?
Unlike a physical store, you have an ecommerce store. So, everyone can’t communicate with you directly, rather they are talking to your website. And, that’s why your website must have all the answers to their questions. The content of your website can solve this trouble more pleasingly. That’s why it would be better if you hire a content strategist for showcasing your products more professionally. Follow some fruitful tips for your website content improvement:
- Use Apt Keywords
- It’s a part of Search Engine Optimization(SEO)and can help you to optimize your site visitors. Enlist the search terms that you can use to search the same product you are selling. This can give you a better understanding of improving the site visitors.
- For example: If your customers are looking for “lehengas under 1000”, you must mention these keywords in the product listing rather than “Elegant fancy lehengas”. Maybe your customer thinks “Elegant fancy lehengas” will show pricey lehengas. So, optimize your listings with the keywords that customers are more expected to search for.
- Educate your Customers
- As an ecommerce business owner, you have a huge category to write upon. Start a blog targeting your business niche and product range. You can share some facts and can highlight the usage of certain products. This will improve the website traffic as well as improve your reader base. Remember to adapt the tone that is more talkative and informative over the boring, monotonous and promotional one.
- Don’t Brag about Features
- It would be better if you explain how your produce can benefit your customers. That’s the better way to pursue your customers.
- For example: Instead of explaining that the cloth material you are using is pure cotton, you can explain how that would give a soft touch on the skin.
- Design a Sales Funnel for your Landing Page
- When your visitor take a step in studying your product, he/she is on the landing page and has more chances of bringing conversion to your business.
- To understand your buyer’s journey in a better way, you must design a sales funnel for the landing pages of your website. When you are creating one, just ask yourself what are the questions beneficial for your further business and what more you want to know about your customers.
- For example, Your sales funnel will have the different goals that you want to accomplished from your ecommerce store. This can be:
- Purchase of certain products
- Generate Leads
- Improve conversion
- Repeat customers:
- Enhance revenues:
- Getting Newsletter subscribers etc.
- The sales funnel helps in better evaluating the duration and the extent to which you have accomplished your business goals and how you can improve them.
Conclusion
Most business owners want to know how to convert website visitors into customers. After all, they’re in business to make money.
However having good quality products on your ecommerce store with no leads will not lead you anywhere so you must put a lead capturing form so that your customers can easily contact you.
If you adopt to the above changes, you will make the most out of your business.
Let us know if you have got any other tricks to convert your website visitor into customers. We’d love to know your ideas.
