“Acquiring your repeat customers can be 5% to 25% more critical than that of bringing the new ones.” – Harvard Business
Business runs smoothly just because of its customer base. Irrespective of the mode of business authority, you need to consider the conditions with which you can acquire regular sales.
Though there are many people in the market, and they are surely going to buy some thing or another thing on a daily basis. But, how can you make sure that they will come to your shop only? Especially, when there are several other businesses like yours business in the market.
So, you need to think about some amazing ways with which you can attract customers to your shop. If its a physical shop, you can give a thought on improving the ambience of your store, but, that’s probably not the case for every business.
However, when talking about your eStore, you can’t play with the store theme on a daily basis, you need to follow certain business standards as well. Ultimately it’s your product/service that encourage them to stay connected with your brand.
Below are the five easy practices that can help you in increasing the customer loyalty:
1. Make Customer Service a Top Priority
The customer is a top-most priority for any business. So, now you have to think that what can be more enticing to your customers and take the steps accordingly.
This can vary from business to business. But, the one common thing is the speed of response. Whether you are handling an offline or online store, the quicker you respond, the more are the chances of getting satisfied customers.
Managing the online customers is easy because of social media. They can now connect with you from anywhere at any time. Your response time and the way of resolving customer queries greatly influence your business. This builds the credibility of your brand.
As per the respondents of The Social Habit, those trying to contact via social media expect the response time of less than half an hour.
2. Act on the Feedback
Every customer experience counts and that’s how your business network. Like every business, we are sure you want to hear back from your customers. But, it is important if you are considering their feedback. Especially, when we are talking about eCommerce, we know that it’s the rating and the reviews that drive sales.
Positive feedback adds the score in the cart to ensure more purchases, and negative feedback is something that you have to manage tactfully. It can turn your negatives review into positive customer experience.
But, what about the moderate feedbacks?
There is always the reason for the score you won. So, try to understand the idea behind the rating. Mostly, moderate and negative feedbacks comes with certain suggestions. And, it’s your duty to not only listen to them, but apply them to improve your customer service.
For example, when the customer suggested something and you took a follow up with that, update them about it, they understand that your brand is worth the value.
3. Design your Loyalty Program
Unlike the promotional sales and coupons, a loyalty program can help you connect with your B2B customers in a better way. Loyalty bonuses and the piggy bank reward points are the best ways to acquire the customers.
There are numerous manners in which you can manage your rewards and discounts. But, if your customer will get certain reward points on every sale, they will surely buy from you.
You can design the loyalty program in a way that the reward points can be cumulative one or expire in limited time period. This enhances the chances of acquiring more customers to your store.
4. Acquire Social Proofs
What is the first thing you do when you want to purchase something?
Google it! Yes, it’s not only trendy, but it gives you an idea about the price, quality as well as about the shops at which the product can be available. In this digital world, when your business is online, so your customers are. When buying something from a brand, it’s a common practice to check the reviews and the product rating.
Social media is the one platform where you can build the brand authenticity, however, the business listing sites like Yelp, Google My business and software review sites like Capterra, G2crowd can also help you build brand authenticity. You can try these amazing tools to get quality traffic as well as build your domain authority.
5. Personalize your Relations
Add a personal touch in your conversation with your customers. You can follow this idea when sending newsletters to your customers. When there are at least 20 promotional emails flooding the mailbox of your customers, these personalized emails create the chances of getting read.
Not every mail will bring conversion to your business, but this fascinates your customers. And, when talking about the business, we have to count on every tactic which has the potential to work.
Bottom line
These are some of the common practices that you can try to retain your customers. Have you got some novel crazy ideas? Do share with us in the comment section, and help your fellow businesses resolve this mystery.
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