If you go through many product pages, you’ll see that they have a certain structure. It’s not accidental.
A good product page answers every question a customer may have about the product. At the same time, this page gets customers’ attention and encourages them to checkout.
If you have a Builderfly store, then your product pages have tools for providing organized, detailed product information: upload multiple pictures, make comprehensive descriptions, along with product variations and input fields, link your policies.
So how do you design a product page that drives traffic? Here’s a bare minimum that each online store owner should do.
Provide accurate product descriptions, with options and dimensions
When people are purchasing with their hard-earned cash, they don’t need a gamble. They need full confidence in what they’re purchasing. Is it the right size for my car? Will this fit me? Is it adjustable? Is it machine-washable?
For all the benefits of online selling, one major disadvantage is the inability to touch and handle the product you’re buying. So your product descriptions ought to be very useful. This is how you can close this gap for your customer.
Display an inventory level indicator
This is a big one because it ties directly into customer loyalty and satisfaction. It can be an irrecoverable buzzkill to find out a product you love, get motivated enough to purchase it, go through all the steps in the checkout process, just to find that the product is out of stock.
Let customer reviews roll in
The best marketing strategy has always been Word of Mouth. Personal suggestions are far more trusted and inspiring than any ad campaign. So when your customers are outsiders on the Internet who will never meet, the only way to solve this sort of marketing is through Customer Reviews. If you state “Hey! My product is great!” Your customers are inclined not to take your word for it. However if their fellow shoppers say it, you get the advantage of an earned reputation.
Add a descriptive, SEO-friendly product title
If you’re like us, coming up with the best title is often the last step in designing a web page. This is generally because the title uncovers itself as we develop the content. For a retail business, however, the content is already crafted; the products you sell are already well-set up.
When preparing up the perfect keywords and title, use a little reverse engineering; ask yourself “If I were looking for this product, what would I type into a search bar?”
Additionally, you can try conducting that search yourself. See what comes, and see what catches your attention. If it works for you, it will work for your users. Your title should be unique and specific to your product. If you utilize particular buzzwords in your branding, be sure to add those.
Place your call to action above the fold
For those individuals who may not be familiar with these terms, a “call to action” is something that welcomes your customers to walk into the store, so to talk. It generally takes the form of a “Take this Tour” button, a “Story continued on page 5” or a “Buy Now” button and so on. Which brings them to the second term.
The idea of “Above the fold” came from a newspaper hard copy, where the “fold” was placed at the bottom. Stacks of newspapers would show the headlines and a photo unmistakably “above the fold,” so they would act as a visual hook to the reader. A similar principle is an ideal practice for your website; place it above the “fold,” where your shopper doesn’t need to scroll only to find it.
The simpler you can make it for your users to engage with your product and your website, the more chances they are to continue through the conversion process.
Keep it simple
To say it out loud seems obvious, yet it is advice that many web pages ought to take heart: don’t confuse your customers. In a physical store, the direction to the product and the cash counter is always clear. On a website, similar principles apply.
A couple of ads and a few many things to do on-site will surely distract your customer’s attention to be drawn away from the purchase they supposed to make.
Builderfly offers many templates and themes for your store, which go a long way toward this objective of developing a welcoming and spotless storefront.
Show related products
Not only is this the best way to up-sell, but it can additionally serve to add value to your referring item. When the customer sees that what they are considering buying has so many accessories or synergies the product is instantly seen as more beneficial, and that’s why a better purchase. For instance, when you are searching for an item on Amazon, just below the product description, you can see a “Customers who purchased this item also liked…” or “You may likewise love…”
The simplest way to accomplish this is by having an automatic slideshow on your landing page.
Owning it
By following this step-by-step guide, you can clear a path between your customers, and their purchase. You’ll likely see a boost in returning traffic, new traffic, and the coveted browsing-to-buying conversion. However,, of course, every store is unique — make this a must-follow process of your brand.
Happy Online Selling!!!
