Social media is so-far proven to be a highly-resourceful platform to market your products, store, or website. People spend the majority of their time on social media platforms due to which the chances of your add being viewed increase two folds. However, not all businesses can create an impactful social media marketing strategy due to several reasons such as lack of the right piece of information, misguided marketing approach, and incorrect documented strategy.
Steps for planning social media holiday campaign
Holidays are the best time for you to reach your potential customers as they are already spending the majority of their time in front of their computer screens and mobile phones looking for gifts, festival essentials, and the best deals for the same. Here are a few steps for you to consider planning your social media holiday campaigns effectively so as to get the best out of the holiday season this year.
Step 1: Plan early
Social media content needs to be creative, attractive, and alluring at the same time. Usually, store owners focus on social media content creation during the last few minutes. This gives less time for the creators to bring up innovation content and hence reduces the impact of strong social media content creation. Planning your social media campaigns can help you list down the starting and finishing date of your campaign, the social media channels you’ll focus, and the frequency of your posts on each channel. You can consider creating a social media calendar that will help you keep track of the tasks that are completed as well as the tasks.
Step 2: Audit your existing social media presence
Once you have planned your social media campaign, you need to check your existing social media presence to get to know the areas where you need to focus. Auditing your social media presence include listing down the social media channels you use, knowing whether you have optimized your social media channels including the content, images, links, and bio, which social media channel is bringing you the most traffic, and how will you rank your profile compared to your competitors.
Step 3: Create offers specifically for holidays
When you are focusing on holidays, you need to make sure that your campaigns are centered on the same. Here, you can consider providing your customers with discounts and offers based on the festivals around the corner. You can create holiday card templates, call-to-action tabs, banners, and images for your social media marketing. Make sure to take a professional approach while you execute these strategies.
Step 4: Pick your products for promotion
If you are an ecommerce owner, you’ll know that there are a few products in your store that you would like to highlight to your customers. Holidays are the right time to do it and you need to pick those products that you would like to showcase primarily to your customers. Consider selecting those products that are your best sellers, products that are apt for the season, and products that are best preferred as gifts.
Step 5: Jot down your ideal customer plan
You need to be clear regarding the customer niche you are focusing on this holiday. For instance, people aged between 25 and 35 might be the people who are looking for shopping online for their home. It might be the age group that spends their time majorly on social media platforms. You need to channelize your customers, focus on the niche, and create your holiday campaigns accordingly.
Step 6: Create engaging social media content
As mentioned above, you need to create content that is powerful enough to grab the viewers’ attention. Your social media content, images, blogs, news, etc. must be curated before posting them on social media platforms. Use strong keywords that most people search for to grab customer attention. You can create a content calendar like the social media strategy and list down the topics you will focus on, the date you’ll post, and the platform you choose to post.
Step 7: Look for re-marketing strategies
Grabbing the viewers’ attention is not enough for your holiday campaigns. Your major goal is to convert those viewers into buyers. If you have failed to convert viewers into buyers, you have the option to re-market your store to the customers. With this step, you can win back the lost customers and convert them with Google Adwords, Facebook ads, emails, etc.
These were a few essential steps by which you can plan as well as execute your social media holiday campaign with a complete success rate. You are now prepared to level up your business game this holiday season. Scale up your ecommerce business at the best time – Holidays!
