In recent years, it’s easy to build your online store with the help of eCommerce platforms. Also, the eCommerce sites have gained massive importance because online shopping has surpassed all those difficulties that buyers face while running from one shop to another. All that the customers have to study various online shopping sites to get the lowest price for the product which they prefer to buy. Now the question is how to gain more traffic to your eCommerce site, especially when the market is full of competitors?
Among various other factors, the logo of your website can create creditability and recognition which is crucial for any online shopping site to acquire. The appearance of the website trust among the shoppers and the logo plays a key role in establishing a unique identity for your online shop.
Why a logo is important to your brand
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Logos act as the face of your business. They’re a visual representation of what your organization stands for, and can be utilized to advertise your brand both online and offline.
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A logo must have the ability to set up a quality brand image and the essence of professionalism.
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The aim of the website should be to develop trust because unlike manual shopping, the customers are not in the position to judge the goods with their own hands.
Here are six points that online business owners should remember while designing a logo for the eCommerce site and thereby build confidence in the customers.
1. SIMPLICITY
Simplicity is the key to win the heart of people. You can check out all the well-known eCommerce sites and you will find one common aspect which is simplicity in all the logos. The designers might have played with the name of the company by formatting it but it is readable as well as identifiable. The logos are always text based which helps the users to notice, no matter where they appear. Therefore, simplicity added with uniqueness makes a logo attractive and at the same time ease to remember and draw more customers to the site.
According to the research:
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95% of the world’s top brand’s logos utilize just one or two colors.
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41% of those brands utilize stylized kind as their logo.
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93% are simple enough to be memorable at much smaller sizes.
Let’s take an example of Apple, the leaders in keeping things simple. They also think twice for redesigning their logo. The initial rainbow-colored logo was just too complicated. So, over the years, the Apple’s branding team reproduce the logo to the breath of fresh air it is today. It’s simple yet so distinctive.
2. MAKE IT VERSATILE
Creating a logo design that is versatile, which can look equally good on a business card design, banner ads, letterheads, brochures, and business websites, ensures that you have nailed its timeless aspect.
Just remember that colors are used to enhance the appeal of your logos and should in no way affect its basic design structure and aesthetics. That’s why it is essential to understand how to design a logo that looks great without being limited by colors. An effective logo ought to have the option to work across different mediums and applications.
3. SHOW OFF YOUR USP
Use your logo as a way of showing your visitors the value you can create for them. Add a tagline or image that represents your unique selling point and what products you offer. This way, you can use your logo to position yourself in your niche market and set yourself apart from the competition. Start with the most sellable element of your brand and create a powerful logo around that.
For example, Herschel’s backpacks are known for their durability and longevity. This is their unique selling point – and they certainly incorporate this into their logo.
4. MAKE IT HORIZONTAL
As an online eCommerce store, the design is all about using space effectively. There is so much you can put on your website without it looking cluttered. A horizontal logo ensures you get the most bang for your buck. Adding a horizontal logo to the left-hand side of your website serves two purposes:
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It’s the first thing your customers see
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It ensures your visitors can see your products without the need to scroll down too far.
For example, Bremont’s logo is simple, clean and successfully conveys their brand identity, not to mention making good use of available space. The line underneath the text represents their signature product: wristbands for watches. The horizontal design of their logo ensures that there is plenty of space to show off their products before a visitor is forced to scroll down.
5. NEVER GO OUT OF FASHION
It’s important to know what’s in vogue. And you can definitely find some inspiration in seasonal designs. But at the same time, it’s more important that your logo is a timeless representation of your brand. For the sake of consistency, you don’t want to have to create a new logo every few months because some new design feature is trending and your logo is beginning to look silly.
6. TELL YOUR STORY
A logo is the visualization of your brand. It should communicate not only your brand but also the story behind your products. Tell your customers what makes you special, and why they should be buying your products over anyone else’s. Get creative!
For example, Argent’s logo tells the story behind their products in a more abstract way. Argent sells clothing made for the empowered woman to ‘claim her seat at the table’. With a little imagination, the logo could be interpreted as a person sitting in a chair. At the same time, the logo is timeless, classy and professional – the same values Argent hold true for their clothing designs.
Common mistakes to avoid when designing a logo
Here are some common mistakes that we’ve come across when digging through thousands of eCommerce logos. Make sure to avoid these critical and basic design mistakes when utilizing one of the online logo makers below.
- Avoid using unattractive clip art.
- Don’t make your logo overly complex.
- Make sure it looks good in black and white.
Some of the best logo designing tools you can get started with:
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Adobe Illustrator
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LogoYes
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Logomaker
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GraphicSprings Logo Creator
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Canva
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Logoshi
Start designing your Logo…
Now you have an incredible idea of where, to begin with, your brand’s logo. So get inspired and start designing! With the majority logo design tools and resources above, you’re well on your way.
Whether you’re looking to hire a pro or put those DIY skills to good use, keep these three logo designing tips in mind as you build out one of the most important parts of your business.
Have any questions for us? Feel free to leave comments below and we’ll get back to you.
Happy selling!
