The ecommerce industry has experienced amazing growth over the past few years and is predicted to hit a global revenue count of $4.88 trillion by 2021!
It is very important for businesses to offer exceptional shopping experience to their customers. There is no point if many customers are just visiting your website, and not buying anything. In order to increase the eCommerce conversion rate, each and every step has to be analyzed – from the initial landing page to check out. You have to optimize your website right now for expanding the conversion rate, as at the end of the day conversion rates means an increase in business revenue.
Here’s how you can boost your eCommerce conversions:
Build Trust
The most important thing is to build trust among your customers. Nowadays it is hard to build trust, yet simple to destroy. There are certain reasons why people won’t buy from you: Not in a hurry, no need, lack of money or lack of trust. You can’t take care of the first three, however, you can surely do something about the fourth.
For building the trust of the customers, you have to add a physical location of your company, cite articles and blogs from third parties, introduce your team along with their pictures, include genuine and authentic customer reviews and testimonials, make communication simple and live, and make the site look user-friendly and professional.
Abandoned Shopping Cart Reminder
As per the statistics, the global cart abandonment rate in 2018 was 75.52%. Every engaged customer isn’t an ensured buyer. It is difficult to reduce cart abandonment; therefore, you need to understand why they did it. There are different reasons customers abandoned the cart – for example, unexpected costs, asking for compulsory sign up, complicated checkout process, better price on another site, costly shipping, lack of payment options, absence of return policy and security concerns.
The answer to this issue is to send shopping cart recovery email messages to the customers. Emails sent within three hours of cart abandonment will get a 40% open rate and a 20% click-through rate. At least 10.7% of customers who receive the email, return to make a purchase. You have to execute diverse personalized strategies while sending these email messages, it will definitely improve conversions and sales.
Live Chat Support
With multiple products and service offerings, customers can feel overwhelmed and confused and have questions that need to be answered instantly. They look for accurate and prompt responses. By introducing live chat support on your ecommerce website, you’ll see customer satisfaction increase while enhancing your brand image and trust. Customers like to purchase from sites that offer this feature. It’s actually one of the easiest ways to quickly increase your conversion rate.
You must make sure your customer representatives or live chat agents are proactive. Ensure that they do not keep the customers waiting for a long time, or else they will get irritated and lose interest in making the purchase.
User Experience
You need to make sure that the user experience is as smooth as possible. That means there should be no questions or issues with the customer journey. The buttons and calls to action must be easy to find, and you should try not to bombard the customer with too much information, busy designs, and too much text. You need to try and avoid distracting them from the matter at hand – making the sale.
Detailed Product Descriptions
There are numerous ecommerce sites out there where product information is not provided at all. Customers can’t touch the product nor ask questions as they can in brick-and-mortar. Consequently, you have to ensure you describe the products in detail. It ought to contain interesting and useful content that will engage your customer in your product and will go ahead in making the purchase. Include a product video for more effect.
You also need to focus on your SEO strategy. High website traffic is critical to boosting ecommerce conversion rate. Along these lines, SEO will enhance the traffic to your website just as increase your SEO ranking.
Responsive Design
More than half of all online purchases are done on mobile devices, with the move away from the desk and laptop browsing continuing. As such, you need to make sure that your website and ecommerce platform work across all devices. If you don’t, you could be missing out on a huge market share. Ensure that your checkout is working well on mobile devices and that any glitches are ironed out. Remember that your aim is to try and prevent anything from getting in the way of your customer and the sale.
Customer Reviews of Products
Make it a point to add customer reviews of your products on the website. As per the study, around 61% of customers read the reviews before purchasing the product on your site. Online sales increase by 18% when customer reviews are displayed. You should also give your visitors the chance to leave their reviews. This surely boosts conversion and builds trust in the customer.
Optimize for Mobile Devices
Customers spend most of their time on their mobile devices. In 2018, mobile devices represented more than 33% of retail sales. Your ecommerce store should provide a great mobile experience, hence you must optimize your ecommerce store for mobile devices to increase the conversion rate.
Protection
When making any purchase online, people need to know that they’re doing so in a secure and safe way. So, you absolutely must have SSL protection in place. The protection offered by accepting major credit cards and PayPal is also essential for boosting conversion.
Discount Codes
A nice little surprise discount code at the shopping cart stage can also be the sweetener that seals the deal. And if you add an expiration date, this adds a little sense of urgency that gives the extra impetus to buy. You can build these into the overall price so that you don’t eat too much into your profit margins. And you should also try and make any discount offers very clear, on the product page and elsewhere around your site. This kind of marketing has proved to be very successful.
Think about your own experience of making purchases, and what has worked well for you and what gets in the way. Then try and apply these principles to your own checkout.
Final Thoughts
Keep shops simple and clutter free, avoid distractions and make it easy for people to quickly, safely and knowledgeably make a purchase and you will start to see your conversion rates climb. This builds profits and benefits the business.
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